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In our world today, man’s interaction with products and services has changed because more and more physical products are becoming incorporated with digital materiality. Companies have embraced the internet to increase digital experience, and the behavioral pattern of users has changed as a result. The ubiquity of the internet remains the major driver of digitalization; over 3.4 billion people worldwide are connected via the internet, 70% of the world’s youth are online thus a new set of users known as the digital natives have emerged. The Digital Innovation We Need is designed to give you a conceptual framework of digital thinking.
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The Digital Innovation We Need The Digital Innovation We Need
Line of Thought • What is digital innovation? • What are the drivers of digital innovation? • What are the processes of digital innovation? • What is theArchitecture of Digital Innovation ? www.shutterstock.com The Digital Innovation We Need
Understanding Digital Innovation Invention + Market = Innovation We then apply same mathematical formula in digital innovation and have as follows: Digital Invention + Market = Digital Innovation Corsten, Gossinger & Schneider, 2006 The Digital Innovation We Need
Selected literature definitions • The incorporation of digital materiality into physical objects (Yoo, 2012). • The use of technology to (radically) improve performance or reach of enterprise (Westermann, Calméjane, Bonnet & Ferraris, 2011). • Creating value …….through ubiquitous digital reach (Dörfer & Edelmann, 2015). Adapted from Schenk, 2017 The Digital Innovation We Need
The Innovation chamber INVENTION SELECTION Discovery Development PACKAGING CONFIGURATION Diffusion DEPLOYMENT ASSIMILATION Impact VALUE APPROPRIATION TRANSFORMATION Ejeagwu, 2017. Adapted from Fichman, Dos Santos & Zeng , 2014. The Digital Innovation We Need
The Roadmap To Digital Innovation Digital Invention Discovery Development Diffusion Impact Ejeagwu, 2017 The Digital Innovation We Need
The Drivers of Innovation ICT Facts & Figures 2017 • The Earth is wired. • The ubiquity of the internet. • 70% of the world’s youth are online. International Telecommunication Union, 2017 The Digital Innovation We Need
Technology Acceptance Model Davis, Bagozzi & Warsaw, 1989 Adapted from Schenk, 2017 The Digital Innovation We Need
Task-Technology Fit Chain Goodhue & Thompson, 1995 Adapted from Schenk, 2017 The Digital Innovation We Need
The Success Model of Digital Innovation DeLone & McLean, 1993 Adapted from Schenk, 2017 The Digital Innovation We Need
Features of a Successful Digital System DeLone & McLean, 2003 The Digital Innovation We Need
Digitalization disrupts our Future Workspace Prensky, 2013 Adapted from Schenk, 2017 The Digital Innovation We Need
Digitalization disrupts our Workspace The Three Types of Chief Digital Officers and their Three Digital Domains Tumbas et al., 2017 The Digital Innovation We Need
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