How To Pick The Right Creative Agency For Your Brand

1. How To Pick The Right Creative Agency For Your Brand? To grow your business, whether from scratch or to simply rebrand your existing brand you need to have the right direction and employing the services of a good creative agency can do that for you. Naturally, the choice becomes difficult in a time like this,where new ones are popping left and right everyday. In this article, you’ll find a few helpful tips to help you decide the right branding agency for you. 1.Identify your objective. Your first step would be to identify the areas in which your brand needs improvement, then it falls to who is going to do it. Some prefer a multi-national agency in multiple locations if they have the budget, and some prefer local, regional studios who understand the brand audience more closely. Those brands that are looking for a complete rebrand go for a branding agency that offers fully integrated services. Whatever your objective may be, know that it is going to cost you time, money and a significant amount of risk. 2.Verifying agency’s background and reputation If what you’re looking for is a rather small project, a small creative agency can prove to be fruitful. However if you’re looking for a larger set of services, involving a more integrated approach, hiring a full-service branding agency would be more useful. Verifying the success rates and checking out the agency’s work with other brands along with their finances and reputation sets you on the right track.

2. 3.Go through their proposal. One of the first flags that arise is doing the review of the proposal the agency you choose to employ has sent you. Before the whole proposal process, the agency has to make an effort to meet you, understand your needs and draft a proposal in the way that works for you. Flash presentations and videos aside, they should encompass a thorough scope of work. For instance, a company decided to take a leap of faith and chose to meet with a London advertising agency for a discovery meeting. This agency set up an online meeting first so the brand gets familiar with the team. A lot of notes were exchanged. Then they met in person to understand even the body language of the brand, seeing if they’re comfortable with the suggestions or not. This definitely was worth multiple brownie points. Followed by that, there was a proposal that outlined in detail the scope of work, a customized blue print, a breakdown of the costs and deliverables. If any of this is missing, or seems generic, blatantly question the creative agency if they are invested in the project. 4.Location is not a limitation If, perchance you like an agency that is in another city, that shouldn’t stop you from working with them. As long as they’ve got the skills, an understanding and the right expertise it should work for you. The London advertising agency, like many others, in the above illustrated example takes a digital approach in this world of connectivity. It is no longer a limitation. 5.Find a partner in an agency Your partnership with the agency will only work in the long run, if their ideologies match with yours, or at least there is wiggle room for a growth of understanding. The whole success of the association depends on cooperation and creative innovation. Besides, your partner. They should take the time to listen to your concerns, study the patterns in your business and even initiate research to identify problem-causing business areas.

3. All in all, one should make a thorough check-list before choosing the right creative agency to undertake your branding or rebranding requirements.