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Lucy Faithfull Foundation

Lucy Faithfull Foundation. Engaging the public to prevent online child sexual abuse - IIOC Deterrence Campaign. The only UK-wide charity dedicated solely to tackling child sexual abuse. Donald Findlater ++++. Outline. LFF and Stop it Now! UK & Ireland Inform and Inform +

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Lucy Faithfull Foundation

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  1. Lucy Faithfull Foundation Engaging the public to prevent online child sexual abuse - IIOC Deterrence Campaign The only UK-wide charity dedicated solely to tackling child sexual abuse Donald Findlater ++++

  2. Outline • LFF and Stop it Now! UK & Ireland • Inform and Inform + • IIOC Deterrence Campaign • “Get-Help” website • Operation Net Safe • Impacts so far • Next steps (this afternoon!)

  3. LFF / Stop it Now! • LFF is a child protection charity specialising in the prevention of child sexual abuse. • Stop it Now! UK & Ireland is the campaigning arm of LFF, supporting adults to play their part in the prevention of child sexual abuse. • LFF set up the Stop it Now! UK & Ireland Helpline – 0808 1000 900 - in 2002

  4. Stop it Now! UK and Ireland- Prevention campaign- Confidential helpline The only UK-wide Helpline and Campaign dedicated solely to tackling child sexual abuse

  5. Stop It Now! Helpline Principal Target Groups:- • Adult abusers and potential abusers: to encourage them to recognise their behaviour as abusive and seek help to change. • Family and friends: to encourage them to recognise the signs of abusive behaviour in those close to them and to seek advice about what action to take. • Parents and carers of young people with worrying sexual behaviour: to encourage them to recognise signs of abusive behaviour in their children and seek advice about what to do.

  6. Helpline calls and callers

  7. Calls from adults concerned about their own behaviour

  8. Inform Plus: A psycho-educational programme

  9. Inform Plus programme • For men who have been arrested, cautioned or convicted of accessing indecent images of children online • Referral via the Stop it Now! helpline or Probation/Children’s Services’ referrals • Voluntary attendance • Self-funded

  10. Inform Plus Structure • Pre-group individual ‘face to face’ meeting • Ten x 2.5 hour sessions • Approx. 8-10 group members – all male • Two group leaders • Personal work set between sessions • Post programme follow-up review group meeting • Available on a 1:1 basis

  11. Inform Plus Content • Offence analysis • The role of sexual fantasy • Addictions and compulsions • Disclosure, social skills and relationships • Criminal Justice information • Victim empathy • Lifestyle change and looking to the future

  12. Inform Plus And the ‘Inform’ programme • ‘Inform Plus’ is delivered alongside the ‘Inform’ programme: for partners, relatives and friends of someone who has accessed indecent images of children online • Inform structure: 5 x 2.5 sessions • Inform content: facts and myths; understanding the behaviour; risk management; communication and support

  13. Inform Plus Key differences from sex offender treatment programmes: • Most men are still being investigated • Psycho-educational approach • Length/intensity • Voluntary attendance • Self-funded

  14. Participants said… • “… not just telling you what it is but kind of letting you get there yourself which for me I know is much better…” • “it’s made me confront the issues in a way that I hadn’t had to before because it was so secret…” • “it’s really a kick in the gut… but it’s a good kick in the gut. It really brings it home… doing that was positive in the end…”

  15. Participants said… • “I wasn’t comfortable talking – I found it difficult personally, but actually to talk about in front of others was fine…we were such a good relaxed group…” • “my husband used to keep his feelings shut away and now he talks. I think the course taught him that he really needs to open up…” [partner]

  16. Participants said… • “when you do something of this nature you feel you’re a briar to society… and the easiest way to solve the problem is to opt out of society. The course took that away. It gave me a future.” • “… he moved away from computers and become more involved… with him doing things like the gardening, taking dogs for walks, meeting with relations and going out for lunches… He’s become more of a social person.” [Partner]

  17. Conclusions of evaluationGillespie et al 2016 • All the data indicates Inform Plus is an effective psycho-educative intervention • Timeliness, family involvement, support of helpline • Might constitute ‘treatment’ for some internet offenders. • Part of a suicide-prevention as well as risk management strategy • Re-conviction study?

  18. The story so far… • Inform Plus - groups delivered from Epsom, Birmingham, Bristol /Glos, Manchester, Edinburgh and Leeds. • Inform Plus: 1939 participants since 2005 • Inform: 379 participants to date • Aspirations to expand delivery of the programmes to other centres of population • Inform YP

  19. Deterrence Campaign

  20. THE CHALLENGE –IIOC (Child Pornography) OFFENDERS High prevalence • 50,000 (UK Police estimate) online IIOC offenders in 2013; 100,000 (UK Police estimate) in 2016 • Only 2,500 – 4,000 (?) arrested each year • New offenders daily (including YP)

  21. The story so far… • Research with IIOC offenders • Identify key “deterrence” messages • Develop resources • Plan and launch campaign October 2015 • Evaluation April 2016 • Approached by South Wales Police to partner with Operation Net Safe • Launch Phase 2 October 2016 • Evaluation April 2017 • Phase 3 (?)

  22. TARGETED DETERRENCE CAMPAIGN Range of evidence-based deterrence resources that help offenders or potential offenders to reappraise their actions • Proactively deployed online to prevent or interrupt offending • Enhanced online self help programme • Key messages to/support for family and friends

  23. Launch - 13 October 2015 …..and beyond…

  24. Film 1 On your tables, please identify key messages

  25. Film 2 On your tables, please identify key messages

  26. Film summaries https://www.youtube.com/user/stopitnowukireland • include words of offenders - voiced by actors • explain that the viewing of the images is not a victimless crime; there are no justifications; there are serious consequences; there is help to stop • educate the public in steps they can take if they think someone they know might be looking at sexual images of under 18s.

  27. The ‘Get Help’ website

  28. Self-Help modules 1. Understanding Why 2. Problem of Immediate Gratification 3. Triggers 4. Taking Responsibility 5. Images Are children 6. Fantasy 7. Addiction 8. Problematic Collecting 9. Online Relationships 10. Recognising and Dealing with Feelings 11. Opening Up to Others 12. Disclosure 13. Self Esteem and Assertiveness 14. Problem Solving 15. Self-Talk 16. Relapse Prevention 17. Building a Good Life

  29. Module 5: Images Are ChildrenExercise 1: Understanding and Responding to Justifications

  30. Feedback I am happy that I can go through the modules at any time. I found it not only useful, but interesting. It’s a fantastic service. It’s a taboo subject – if we can speak about this, it’s going to prevent future abuse.

  31. “It’s a real life saver and I wish more people knew about it at the time rather than afterwards.” “Shame there wasn’t a bit more advertising for it. I could have stopped earlier. I wanted help for year but was too frightened to ask. It is unacceptable for society to be like that.” “Just that the service is fantastic and I wish that more people knew about it and could use it as it would stop a lot.”

  32. Six month communications campaign to: a.    Deter potential and early-stage offenders from accessing Indecent Images of Children (IIOC) b.    Increase access to anonymous self-help by offenders and individuals concerned about offenders Significant increase in offenders and adults concerned about offenders accessing helpline and website A number of offenders self-report adopting behavioural strategies to avoid reoffending Impact: Short deterrence films developed with offenders CASE STUDY: ‘SEAN’ ‘Sean’ first heard about Stop It Now whilst watching BBC news, where he saw a film clip which depicted an offender walking blindly past a series of stop signs before falling into darkness. For years Sean had told himself that his actions were wrong, but he felt powerless to change his ways on his own. The film prompted him to visit the Stop It Now website and then build up courage to call the helpline. After explaining his fears, Sean was given advice about steps he could take to reduce the risk of reoffending in future. Sean called back several weeks later and said he felt much more positive about his ability to change. He had confided in his girlfriend, and now only uses the internet when she is there. He has also worked through the online Get Help modules and said he now understands that looking at IIOC is not a victimless crime. Calls to confidential helpline by 25% Campaign launch Oct 2015-March 2016 Oct 2014-March 2015 Weekly calls from pre-arrest offenders doubled Campaign reaching target audience at risk of offending Enhanced anonymous online self-help resources Regional media coverage 8862 UK individuals using online self-help ( of 469%) 92 pieces of media coverage- estimated reach of 58% of UK adults active partners, including… 24 Average time spent on site- 8m 33s by 116% Family support Student unions Safeguarding bodies (above industry average) Return visitors by 67% Advice for concerned family and friends Media and online coverage drove 57% of helpline calls by pre-arrest offenders 1050website visits from Google keyword interventions (Dec 15-Apr 16) 2,300,000 film views Technical details and sources: All data from 13th October 2015- 31st March 2016. Percentage increases are against average figures for the previous three months. Website/helpline analytics from the Lucy Faithfull Foundation; Media data from Consolidated PR;. Examples of self-reported behavioural strategies from a sample of 930 call records analysed by BritainThinks, made between 13/10/15-31/3/16, 215 of which referenced campaign activity. Call-handlers used their discretion to select callers to take part in the survey. Findings are therefore not representative of all callers to the helpline.

  33. Operation Net Safe – Pan-Wales campaign • Launched 7 November 2016 • Led by South Wales police – but pan-Wales campaign • Named ‘Operation Net Safe’ • Next - East-of-England Forces • Communications coupled with enforcement activity • Media launch, social media, posters, stakeholder engagement • Utilising same messages from films

  34. Press releases

  35. Social Media

  36. Partners Pack – encouraging partner support

  37. Calls to Stop! Helpline Table. Callers to Stop it Now! Helpline concerned about their online behaviour – country totals and country share.

  38. Wales – traffic to ”get help” Table 1: compares volumes of Welsh traffic to get-help.stopitnow.org.uk before and after Operation Netsafe

  39. “Get-Help” website results • Total number of UK website visits* = 44,725 • Total number of individual UK users* = 29,654 • Average number of pages viewed per visit = 7.7 • Average bounce rate = 49% *November 2015-7 March 2017

  40. Next Steps - UK • 2 new films (early Summer) • Next phase of the campaign…..in UK and in Wales • University setting (students) • Health setting (staff and patients) • What/where else? • How can you help?

  41. Thank you! donald@donaldfindlater.com Mob: 0044 (0) 7778 532851

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