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Marketing the Social Good" Brochure

A tri-fold brochure template for marketers looking to promote social good initiatives. Includes tips on designing content and information on services offered by Matthew Spaur, a marketing expert with over 20 years of experience.

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Marketing the Social Good" Brochure

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  1. Page Layout for Marketers Matthew Spaur Marketing the Social Good MatthewSpaur.com Trifold Brochure Landscape orientation

  2. How to Use This Template Introduction To make your template Save a copy of this file on your computer. In the copy of this file, delete slides 1 through 4. This will leave you with just the last two slides in the file, which are the brochure template itself. Display the guides by clicking on the View Ribbon and selecting Guides. • To create your brochure • Write your text. You may want to write your text in Microsoft Word before transferring it to your brochure template. • Gather or create your diagrams, photos and other graphics. If you want, check out 29 sources of free stock photography. • Lay out your brochure using the tips and example. Instructions Tips on designing content • To produce your brochure • Print your brochure on 11” x 17” paper. Set your printer for double-sided printing. (If your printer doesn’t handle 11” x 17” paper or double-sided printing, you may need to go to a print shop like FedEx Office.) • Fold your print out in thirds. Example brochure I’ve added guide lines to divide the slides of the template into thirds. The dashed lines show you where to place your content. Brochure template Guide lines Save the copy, which now has just two slides and Guides turned on.

  3. Designing Tri-Fold Content A tri-fold contains three levels of information Tip-In Back Cover Front Cover Back Cover Front Cover Inside Left Tip-In Inside Left Inside Center Inside Right Side 1 Inside Left Inside Center Inside Right Level OneClosed Level TwoFront cover open Level ThreeFully open Side 2 Employ these levels of information as you construct your content

  4. Example Front Cover Inside Right Back Cover Inside Left Inside Center Tip-In Photos break up text and show what the train ride is like Notice how typography adds variety The designer used the inside panels as single unit The diagram gives structure to the design

  5. Free Consultation Complete the contact form at SpaurConsulting.com/Contactto receive your free consultation for marketing that motivates. Services • Product and Service Positioning and Messaging • Organizational Story Development and Implementation • Product and Service Launch • Web Site Review and Creation • Blog and Newsletter Development and Content • Email and Social Media Strategy, Review and Content • Presentation Creation and Coaching Matthew Spaur MBA, MFA 20+ Years Experience Marketing and Publishing Portfolio Visit SpaurConsulting.com/Portfolioto see and download samples of my work.

  6. Front Cover Back Cover Tip-In

  7. Inside Right Inside Left Inside Center

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