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Application of BC model at ground level Aim to reduce household waste arisings

Taking forward research on consumer behaviour and behavioural change to achieve waste minimisation in Hampshire Zoe Kimber, Principal Research Officer Hampshire County Council. Key project facts. Application of BC model at ground level Aim to reduce household waste arisings

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Application of BC model at ground level Aim to reduce household waste arisings

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  1. Taking forward research on consumer behaviour and behavioural change to achieve waste minimisation in Hampshire Zoe Kimber, Principal Research Officer Hampshire County Council

  2. Key project facts • Application of BC model at ground level • Aim to reduce household waste arisings • Funded by Defra’s WREP • Partners - Project Integra & Brook Lyndhurst (ChangeLAB) • Timescale – Oct ’05 – Dec ’07

  3. Delivery of project • Develop action plan • ‘Moments of Change’ – Utrecht example • Retirement, new parents, schools, and workplace • Delivery Organisations • Initial pilot • Rollout to remaining pilots

  4. Communications • Information pack • Activities • Diaries • Feedback newsletters • Support events • Resource Outreach Adviser • Website • Email/phone

  5. Monitoring & Evaluation • Lead – Brook Lyndhurst • Diary info – participation, frequency, changes in behaviour, weight data, feedback • Quantitative – surveys, waste analysis, participation of events, tonnage data • Qualitative – focus groups, in-depth interviews, diary feedback

  6. University of the Third Age (U3A) 122 participants 15 diaries 6 schools 89 participants 38 diaries Moments of Change National Childbirth Trust (NCT) & Andover Family Learning Centre 123 participants 18 diaries Hampshire County Council 46 participants 14 diaries

  7. Food waste prevention activities • Information & advice on: - shopping - food preservation - gardening - local suppliers - cooking - food waste digesters • Trip to organic farm • Green Cone trial • ‘Clean plate’ exercise • Leftovers recipes

  8. Baseline food waste results

  9. Baseline food waste results

  10. Moving forward…. • Project final evaluation – identify impacts (Dec ’07) • Challenge of recognising food waste and how to deal with it • Explore opportunities to link in with up-coming national campaign • Focus on waste prevention at source as well as treatment

  11. Thank you www3.hants.gov.uk/smallchanges smallchanges@hants.gov.uk

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