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MPRC District Roadshow May 2014

MPRC District Roadshow May 2014. Using Social Media to Market your Club Nick Drake MPRC Chairman. Using Social Media to Market Your Club. Social media is a fancy way to describe the billions of conversations people are having online 24/7. Using Social Media to Market Your Club.

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MPRC District Roadshow May 2014

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  1. MPRC District Roadshow May 2014 Using Social Media to Market your ClubNick Drake MPRC Chairman

  2. Using Social Media to Market Your Club Social media is a fancy way to describe the billions of conversations people are having online 24/7.

  3. Using Social Media to Market Your Club There are millions of reasons to be on social networks. There are • 1.4 Billion Facebook users who use it at least once a month, and it’s the No. 3 site visited by users 65 and older – 31.5 million users in the UK. • 300 million LinkedIn users – more than 15 million in the UK • 645 million Twitter users – more than 15 million in the UK.

  4. Using Social Media to Market Your Club Through social networks you can • Listen to what’s going on in your community and with friends and family • Spread awareness of Rotary • Amplify messages • Connect to your community and potential Rotarians

  5. Using Social Media to Strengthen Your Club Add value • Comment on blogs or news stories • Interact on Facebook/LinkedIn/Twitter • Tweet projects/activities • Upload images or videos

  6. Using Social Media to Strengthen Your Club Rotary’s social media goals 1) Strengthen the Rotary brand Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary.

  7. Using Social Media to Strengthen Your Club Rotary’s social media goals 2) ConnectThis helps • Listen to what Rotarians are saying • Connect Rotarians to resources • Connect Rotarians to what other Rotarians are doing worldwide

  8. Using Social Media to Strengthen Your Club Rotary’s social media goals 3) Collaborate and co-create • This can help us develop more meaningful and engaging resources • Create the Rotary message to spread it around the world.

  9. Using Social Media to Strengthen Your Club www.facebook.com/rotary -- 281,000 likes

  10. Using Social Media to Strengthen Your Club Twitter.com/rotary 233,000 followers

  11. Using Social Media to Strengthen Your Club LinkedIn – 47,600 members

  12. Using Social Media to Strengthen Your Club Before you start, ask • Why do you need a presence on social media? • How does it fit with your communications/public relations plan? • Who is your audience? • What experience do you want your visitors to have? • What are your resources of time and abilities?

  13. Using Social Media to Strengthen Your Club • Look at what other clubs/districts are doing • Update your page regularly • Designate more than one moderator • Look professional. Use spell check and the Rotary emblem correctly.

  14. Using Social Media to Strengthen Your Club Mobile • Phones and tablets have apps that work with all major social networks • Easy to stay connected • Useful for monitoring profiles • Easy to update on the move

  15. RIBI FACEBOOK PAGE

  16. ROTARY 1250 FACEBOOK PAGE

  17. CLUB EVENTS

  18. CLUB PAGES

  19. CLUB ENTITIES

  20. FINAL ADVICE • Get your club on Facebook and Twitter • Update regularly with something • Use lots of pictures • Use circles to like other clubs and districts and charities • Link back to a strong club website

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