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The Company Market Report

Explore the rapid evolution and challenges facing Research in Motion (RIM) in the competitive mobile communications sector, analyzing market trends, financial performance, and key competitors.

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The Company Market Report

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  1. The Company Market Report Research In Motion Barbara Cameron Joshua Sim Ryan Aucoin Devin Landry Andrew Boudreau

  2. Executive Summary • Research in Motion (RIM) is a leader in the design, manufacturing, and marketing of mobile communications. • Although BlackBerry has revolutionized the mobile communications market for years, Apple Inc. and Motorola are now posing threats.

  3. Company Profile Research in Motion, the creator of BlackBerry, is a fierce competitor in the telecommunications market. Financial Information

  4. RIM in the Headlines • BlackBerry Curve 8300 was named the top consumer smartphone in North America 2009. • RIM has just released the BlackBerry Storm2 9550, and the Bold 9700. • RIM, BMO, and MasterCard have started a project that could result in cell phones one day replacing credit cards.

  5. RIM in the Headlines • Klausner Technologies filed a lawsuit with RIM and Motorola with infringing it’s patents. • In the fourth quarter of this year, RIM shares slid 5.75% due to the up and coming competition.

  6. The Marketplace • Children are receiving cellphones at younger ages than ever before, which is creating a reliance on cellphones as opposed to landlines. • The advancement of smartphones is making them an essential tool within the business world.

  7. Competition • Apple’s iPhone has quickly become RIM’s leading competitor. • Motorola has partnered with Google to create the new Droid phone which runs on Android software. • HTC is an up and coming competitor of RIM’s smartphones.

  8. The Broader Environment • Communication is essential for everyday human activity; convenience is key. • Internet software, such as Skype, has a price convenience, however low mobility convenience.

  9. SWOT Analysis

  10. Verdict BlackBerry is in a favorable position due to the favorability of the broader environment, market, and the company itself.

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