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U.S. Company Report

U.S. Company Report . By: Rocio Avina, Lily Liu and Fatima Valadao. Heavy weight motorcycles Milwaukee, Wisconsin 868 dealers in the USA Worldwide: 1,300 dealers $4.86 billion Revenue 6300 Employees in U.S. Introduction. Masters Degree of Business Administration

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U.S. Company Report

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  1. U.S.Company Report By: Rocio Avina, Lily Liu and Fatima Valadao

  2. Heavy weight motorcycles • Milwaukee, Wisconsin • 868 dealers in the USA • Worldwide: 1,300 dealers • $4.86 billion Revenue • 6300 Employees in U.S. Introduction

  3. Masters Degree of Business Administration • Expertise in International Business • Particularly in Manufacturing Company’s President Keith E. Wandell

  4. An American icon (symbol of freedom) • Licensing of the Harley-Davidson brand and logo accounted for $40 million Overview

  5. Founded in 1903 in Milwaukee, Wisconsin by William Harley and the Davidson brothers. History

  6. 1903–1981: • From Birth to Maturity. • manufactured almost 60,000 motorcycles for use in World War II • 1981–2003: • Rebirth • 2003 – to date: • International expansion History

  7. Television • Person-to-person • Direct mail • Radio • Magazines • Road & Track, Popular Science • Fortune, Easy Rider. Advertising

  8. Compete in 3 big markets: • Heavyweight and luxury motorcycles • motorcycle sales, parts and accessories • Merchandise Line • Clothing and collectibles. • Financial services • credit, insurance, and extended warranties Major Products and Services

  9. In the market of heavyweight luxury motorcycles, Harley-Davidson compete with: • Japanese companies Honda, Suzuki, Yamaha, and Kawasaki • European companies Triumph Motorcycles Limited • Specialists retro-styled cruiser bikes Excelsior, Victory and Big Dog Competitors

  10. Harley Davidson success is not selling motorcycles but fulfilling dreams… • Focused on the user experience instead of just selling products. • The customer experience is the “brand.” “ Nobody provide name, quality and “pride” Secret of Success

  11. Charities: children, police and fire department. Not cash donations or sponsor organizations, only promotional items. • Harley-Davidson Foundation Minority Scholarship (up to $20,000 year/paid internship). • Harley-Davidson Foundation:$1 million grant to Disabled American Veterans. Community Commitment

  12. The first motorcycle, built in 1903 used a tomato can for a carburetor. • 66% of Harley-Davidson purchasers in 2010 did not have a college degree. • The founder of Forbes magazine Malcolm Forbes, began riding Harley Davidson at the age of 40 and still does. Interesting Facts…..

  13. Over a third of all new Harley-Davidson were sold outside of the United States. • Revenue vs. advertising costs • 1995-- $1.3 billion vs. less than 2 million. • 2007 - $5.73 billion vs. $5.73 million. • The first woman to ride a Harley was Janet Davidson. • Terminator 2 used a Harley Davidson. Interesting Facts….. continuation

  14. Brat Pitt K.D. Lang Liz Taylor Elvis Presley Bruce Springsteen Sylvester Stallone Mary Hart Billy Idol. Pat Boone Also: Arnold Schwarzenegger, Clark Gable, Harrison Ford, Sara Palin, Kristie Allen, Jay Leno …. Famous Riders….

  15. We know persons who named their kids after Harley Davidson’s models. • We heard about famous actors traveling with groups. • Personal Opinion: Mixed….. Personal experience….

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