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POINT 1: The youth audience are the most frequent target audience of online marketing campaigns.

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE.

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POINT 1: The youth audience are the most frequent target audience of online marketing campaigns.

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  1. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: The youth audience are the most frequent target audience of online marketing campaigns. Specific Media Evidence Skins is a popular youth-based TV Show on E4. It was advertised on the MySpace Homepage, which is a music/social networking website marketed at a young demographic. The marketing campaign for skins cleverly tapped into the social networking phenomenon that billions of teenagers globally visit on a regular basis. Explain Since the decline of traditional media (TV, Magazines), institutions have turned to digital media to advertise to digital natives (youth audience). Online Marketing, and the use of popular teenage websites adds value.

  2. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 1: The youth audience mainly uses the internet making online marketing the best thing to do, to reach them. Explain Specific Media Evidence As social networking and YouTube becomes more popular means the internet has become the best way to reach a youth audience Due to the youth being digital natives means they are used to using the internet and the different ways you can access it unlike some of the older generations which may be seen as digital immigrants. Making online marketing the best way to reach a youth audience

  3. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 2: As a world of prosumers means the internet has become a big part of most peoples everyday lives. As young people take the most advantage of this means they are always on the internet. Specific Media Evidence Due to many websites nowadays being centered around expressing feelings or thoughts like YouTube, Facebook and twitter means institutions have found the best places to advertise, using pop ups for example. Due to the amount of time young people spend on the internet it is In the best interests of certain institutions to use this to there advantage and advertise as much as they can on certain websites. Explain

  4. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE. POINT 3: Specific Media Evidence Explain

  5. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. Due to what young people are like, inpatient and want to go, go, go means that certain adverts are seen as a pest. POINT 4: Specific Media Evidence For example on you tube the addidas advert may be played before the video starts and this can become some what annoying for the audience meaning they either skip it or ignore it until there video loads up. This means that personalized adverts posted on the internet all over different webpages are seen as pointless and annoying rather then a way of advertising something new and innovative, something the audience may be interested in. Explain

  6. Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. PROBLEMATIC OR DISADVANTAGES OF USING ONLINE MARKETING TO TARGET A YOUTH AUDIENCE. POINT 5: Specific Media Evidence Explain

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