'Specific media' presentation slideshows

Chapter 15

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 15. Advertising, Sales Promotion and Public Relations. Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

338 views • 25 slides

Chapter 15 & 16

Chapter 15 & 16. Advertising and Public Relations (CH15) Sales Promotion (Chapter 16). What is Advertising?. Advertising is Any Paid Form of Nonpersonal Presentation and Promotion of Ideas, Goods, or Services by an Identified Sponsor. Major Advertising Decisions. Message Decisions

657 views • 23 slides

Marketing Management

Marketing Management. 27 th of June 2011. Advertising and Public Relations. Developing Advertising Strategy. Selecting Advertising Media Four Major Advertising Media Selection Decisions: Deciding on Reach, Frequency, and Impact Choosing Amongst Major Media Types

512 views • 20 slides

Media strategy and planning

Media strategy and planning. Forces impacting on the media planning process. d emand for greater media accountability g rowing popularity of digital and cable television g rowth in the range of available media options g lobalisation and the trend towards standardised advertising campaigns.

426 views • 15 slides

Evolution of Social Networking

863 views • 12 slides

Complete solutions on Adtrafficking services & DfP campaign management

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-??Vrns. The aim of campaign management services is to promote a product or service through finely honed strategy implemented after research into segmented customer patterns and media analysis making use of the latest technologies tied with our experience and expertise in this area Campaign management services is a specialized operation to target and manage marketing messages through diverse channels such as internet, mobile, TV, radio and print as well as trade shows, exhibitions and interactive demonstrations. Know more: http://www.adopsmind.com/campaign-management.html

227 views • 8 slides

POINT 1: The youth audience are the most frequent target audience of online marketing campaigns.

Consider the value of using online marketing to target a youth audience. You should refer to other media products to support your answer. ADVANTAGES OF THE VALUE OF ONLINE MARKETING FOR A YOUTH AUDIENCE.

201 views • 6 slides

Contributor article written by serial startup entrepreneur Matt Wasserlauf

https://www.linkedin.com/in/matthew-wasserlauf-13360364/ A little about Matt: Matt founded BBE, the industry’s first online video company and developed Vindico, the first video ad serving and measurement platform which continues to be the gold standard for advertising agencies and publishers today. In 2012, he co-founded the mobile video platform Torrential, distributing premium content and advertising across the fastest-growing medium in the industry: mobile phones. Five years later, he sold Torrential to ITN; a forty year-old unwired broadcast network.

70 views • 6 slides

Uses and Gratifications Theory (UGT)

Uses and Gratifications Theory (UGT).

241 views • 5 slides