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Company Overview November 2013

Company Overview November 2013. Forward Looking Information.

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Company Overview November 2013

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  1. Company Overview November 2013

  2. Forward Looking Information This presentation contains forward-looking statements that are based on the knowledge of the environment in which the Company currently operates, but because of factors beyond its control, actual results may differ materially from the expectations expressed in the forward-looking statements. Important factors that may cause actual results to differ from anticipated results include, but are not limited to, financial risk, acquisition risk, changes in technology, as well as other risks. The Company undertakes no obligation to publicly release the results of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. As a result, investors should not place undue reliance on these forward-looking statements. November 2013

  3. Orad – (XETRA: OHT.DE) • Leading provider of integrated solutions to the broadcast market comprising of: • 3Dgraphic products • Video server products • Media Asset Management (MAM) products • Worldwide distribution network and customers – NDR, Deutsche Welle, WDR, ESPN, HBO, TV Globo, CCTV, … November 2013

  4. One core technology for many applications Virtual Studio Sports Enhancement Virtual Advertising Render Engine MAM Video Graphics Hardware Video Codecs Camera Tracking On-Air Graphic Instant Studio IPTV Video Server MAM November 2013

  5. Orad’s Solutions • On Air Graphics • Virtual Studio • Video Servers • Media Asset Management • On Air Graphics • Virtual Studio • Video Servers • Media Asset Management • On Air Graphics • Virtual Studio • Video Servers • Media Asset Management • Sport Enhancements & Virtual Advertising November 2013

  6. Orad’sShowreel November 2013

  7. Orad’s Sales & Support offices Over 50 Distributors November 2013

  8. Orad’s Worldwide Leading Customers November 2013

  9. Market Trends - 2013 BBS Broadcast Industry Global Index* * Percent of projects of research participants currently implementing or have budgeted to implement November 2013

  10. Growth Strategy - Extended Product Offering to Bigger Market Segments • Video Server - enhanced products • Offering unique graphic products • New video graphic products support the move from single channel to multi platform content distribution: • Ultra HD signals (4K and future 8K) • Second screen (tablets and mobile phones) • IPTV • Increase sales of solutions (Integration of graphics, video and MAM) Service Agreements - 16% Virtual Studios - 22% Servers - 6% Sports - 12% Graphics - 45% November 2013

  11. Current Geographical Breakdown 30% 48% 22% America Asia EMEA November 2013

  12. Growth Strategy - Geographical Expansion Continue expanding in emerging markets (Turkey, South Africa) Penetrate new TV channels • Appointed new VP America – Brian Kelly • Appointed new regional sales people • Appointed new VP EMEA - Michael Katznelson • Joint Venture with Chinese Broadcast and Telecom Company • New office in Singapore November 2013

  13. 3 Months’ Highlights Revenues Operating Expenses Net Profit GM 66.8% GM 69.5% GM 62.5% 8.8 7.3 8.7 5.8 6.0 5.7 0.2 -1.3 0.2 Q2-2013 Q3-2012 • Significant increase in Q2’13 and Q3’13 bookings Q3-2013 In Millions $ November 2013

  14. Increase Efficiency • Cost reduction program initiated – reduced headcount by 10% and trimming other operational costs • The decrease in our operational expenses will not affect our continuous focus on strategic initiatives • Working to improve gross margin November 2013

  15. Financial Statements’ Highlights November 2013

  16. Strong Balance Sheet November 2013

  17. Orad Shareholders 39.0% 4.5% 6.8% Public 24.9% 39.0% Viola 24.8% 24.8% Avi Sharir 6.8% Daniel Furman 4.5% 24.9% Rothschild November 2013

  18. November 2013

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