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.XYZ Consulting

.XYZ Consulting. .Name of case/firm. The Challenge. How to develop a new area of the Rotterdam Port (Area A) to Attract new activities/companies collect sufficient revenue within the “Business Ecosystem” framework .

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.XYZ Consulting

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  1. .XYZ Consulting .Name of case/firm

  2. The Challenge How to develop a new area of the Rotterdam Port (Area A) to • Attract new activities/companies • collect sufficient revenue within the “Business Ecosystem” framework

  3. PESTLE ... PESTLE ... (iSince tech & environment not important to this case) • Most important in red • .Less important in black • .allows to emphasize – and perhaps not go through every one Keep a running placeholder on ALL slides, to let them know where you are ... See next slide

  4. SWOT Analysis – (They had moving placeholder, shading the current SWOT topic)

  5. Value Chain Emphasize step that you will exploit or shore up p. 159 Pearce book Margin • Strength • brick-and-mortar • Weakness • virtual presence Internal Analysis

  6. Current Marketing Mix – 4-Ps Internal Analysis

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  8. Porter’s Five Forces ... (p. 94 Pearce ... P. 79 Thompson) Supplier Power • Moderate • Moderate imput on price • High differentation of inputs • High presence of substitute inputs • Moderate supplier concentration Threat of Substitution Buyer Power Competitive Rivalry • High • Many Alternatives • Lowcosts of substitutes • Moderate feasibility based on geographical location • High • High price sensitivity • High level of company alternatives • Low switching costs • High buyer volume • High impact on quality • High • High level of Competitors • High concentration of competitors • High globalization of industry Threat of New Entry • Low • High cost barrier • High cost barrier • High brand identity • High Government policy External Analysis

  9. Key Success Factors (106 – Thompson ... 106 Pearce) • Improve Ecosystem • Value (niche creation) • Critical mass (robustness) • Continous Performance Improvement (productivity) • Co-evolution or joint learning and optimization effects • Keystone Strategy • Create value within ecosystem • Share the value with other participants in the ecosystem • Mission Statement/Core Values • To become the most efficient, safe and sustainable port in the world • Passion, collaboration, continuous improvement, reliable • Attracting New Companies/Worldwide expansion • Strengthen the relationships between businesses, governments, and educational institutions • Invest in high quality technological knowledge • Sufficient Revenue Analyis

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  12. SWOT Strategies (p. 155 Pearce book) Opportunities Weaknesses Strengths Threats . Internal / External Analysis

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  14. Strategic Group Mapping (p. 100 Thompson) X .. X X X ..

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  18. x Product life cycle (p. 326 marketing book) x x x Early Growth Growth Late Growth Maturity Saturation Decline Introduction

  19. . . . Internal Positive ● ● ● ● ● ● ● ● . . ● ● ● ● ● ● ● ● .

  20. BCG – Matrix (Pearce – 264) High Market Growth Rate Low Low High Cash Generation (Market Share)

  21. Alternatives (– different # boxes) Alternative #1 Construction site for offshore wind turbines Alternative #2 Storage facility Alternative #3 New energy plant Alternative #5 Research & testing facility Alternative #4 Lease to outside client Alternatives

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  23. Alternative #1 Construction site for offshore wind turbines Alternatives

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  26. Alternatives

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  28. Overview of Alternatives 1-4 Alternatives

  29. ***WeightedCompetetive Strength Analysis . Ranking Scale 1: The alternative does not effectively address this criterion 2: The alternative may contribute to addressing this criterion 3: The alternative provides an average solution to this criterion 4: The alternative provides an above-average solution to this criterion 5: The alternative effectively addresses this criterion Alternatives

  30. Decision Gate Approach (develop-step-by-step)

  31. Recommendation • Alternative #5 • Exit Strategy Recommendation

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  33. Useful for Financials .

  34. Financial Projections (examples)

  35. Implementation Plan Implementation

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  37. Implementation Timeline (enough for short-medium-long term) Milestone reviews... P. 395 - Pearce Milestone Review Implementation

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  42. Mitigations/Contingency Implementation

  43. Contingency .

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