TfL: Travel Planning for Venues holding One-Off Events 5 h June 2008

1. TfL: Travel Planning for Venues holding One-Off Events5h June 2008 Damian Price – Mott MacDonald damian.price@mottmac.com

2. Structure of presentation How could established travel plan practices work for venues that hold one-off events? Is there a case for one-off event travel planning? • Introduction to one-off travel planning • The 4 pilot travel plans • Key findings from pilots • Potential impact • Moving forward

3. What type of events are covered? Process is for venues that hold one-off events

4. Why travel plan for a one-off event? ‘The events industry is by its very nature, a throw-away industry. We need to minimise this where possible’ & ‘A recent survey of music event attendees found 84% were concerned about the environmental impact of travel to and from such events’

5. One-off events in London • Conferences / Exhibitions • 145 trade events • 71 consumer shows • 6.6m visitors to London • ~14m total event attendees • Large music event venue: 0.5 million attendees annually • Typical workplace of 250 staff  56,000 trips • Medium venue of2000  400,000 trips

6. Characteristics to consider • The event & venue • Timings vary • Space/design limitations • Event & venue separate • Ticket purchase • Regulatory Issues • The audience • Not engaged with venue • Limited contact opportunity • Low knowledge of options • Wide catchment

7. The 4 pilot travel plans Valentine “Love Run” International Confex 2008 Carling Academy, Brixton Kentish Town Forum

8. Approach Amending and adapting the workplace approach • Establish objectives and stakeholders • Baseline (site audit) • Travel survey • Initiatives • Action Plan • Follow up

9. Key Issues • Face to face surveying ensures data • Information should be number one priority: • No information provided • Only flight information • Eurostar terminates at Waterloo • Incorrect information • Nothing on walking and cycling

10. Visitor travel – Origins • Wide catchment: • Only 46% for Kentish Town from London • Only 29% for Brixton from London (17% from overseas) • 62% for Earls Court directly from their home • 57% for Kentish Town directly from home Origins for Brixton Academy

11. The 4 pilots – key findings Mode Share (main mode)

12. Travel Plan Initiatives - Internet

13. Travel Plan Initiatives – Real Time Info

14. Initiatives – Facilitating Walking

15. Initiatives – Facilitating Cycling

16. The impact of the pilots Potential Modal Shift: • Earls Court:3,000,000: annual visitors • Aim: 3% increase in sustainable travel = 90,000 visitors • Academy – 15,000 / Forum – 8,000 Other Benefits for the Venue • Car Parking Management • Corporate and Social Responsibility • Increase attractiveness of the venue

17. Next Steps Should one-off event travel planning be rolled out further? • Assessment of the project: • Overall • Individual travel plans • Transferable benefits • Follow up monitoring • Criteria for site selection • Amending workplace approach • Expansion of the impacts of travel planning

18. g damian.price@mottmac.com Thank you – any questions?