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Understanding Web Analytics

Understanding Web Analytics. Dana DiTomaso. You’re using Google Analytics, right?. What are your goals?. Online sales? People visiting your store? Filling out a form? Joining your newsletter?. Always relate back to a business goal. Page views do not pay the bills.

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Understanding Web Analytics

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  1. Understanding Web Analytics Dana DiTomaso

  2. You’re using Google Analytics, right?

  3. What are your goals?

  4. Online sales?People visiting your store?Filling out a form?Joining your newsletter?

  5. Always relate back to a business goal.

  6. Page views do not pay the bills.

  7. Step 1:Set up your goals (or revenue) in Google Analytics

  8. Read this:support.google.com/analytics/answer/1032415

  9. Step 2:Add a dashboard inGoogle Analytics

  10. Get the dashboard here:kickpoint.ca/localu

  11. Sample dashboard (revenue)

  12. Good Bad

  13. Step 3:Create Google Analytics alerts

  14. Organic Traffic Drops 20%

  15. Organic Traffic Increases 20%

  16. Page Load Time Increases 30%

  17. Other alert ideas Zero sessions No goal completions No revenue Increase/decrease in social sessions Increase/decrease in referral sessions Increase/decrease in paid sessions

  18. Thank you! Kickpoint.ca/localu

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