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“Corporate Social Responsibility in Japan -- Focused on Environmental Communication”

This presentation explores the introduction of CSR in Japanese management, the history of conceptualizing CSR, and the importance of communication with all stakeholders for establishing CSR.

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“Corporate Social Responsibility in Japan -- Focused on Environmental Communication”

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  1. “Corporate Social Responsibility in Japan -- Focused on Environmental Communication” Yamada Shuji Bunkyo University Nov. 26. 2004 / Yamada

  2. Purpose of this Presentation • to show the tendencies of introducing CSR into Japanese management • to explain the history of conceptualizing CSR in Japanese backgrounds • to make clear the importance of communication with all interests for establishing CSR Nov. 26. 2004 / Yamada

  3. Management with CSR • CSR：becoming popular (MoE, 2004) Nov. 26. 2004 / Yamada

  4. CSR Section in Companies Nov. 26. 2004 / Yamada

  5. Duty of CSR Section Nov. 26. 2004 / Yamada

  6. Reason : CSR & Management Nov. 26. 2004 / Yamada

  7. Reason : Without CSR Nov. 26. 2004 / Yamada

  8. Merit of CSR Nov. 26. 2004 / Yamada

  9. Report Publishing Nov. 26. 2004 / Yamada

  10. Companies and Environmental Pollution in Japan • 1960’s - 70’s • serious pollution and disease : “Kogai” • energy shortage : “Oil Shock” • measures : appropriate sections and technologies – for energy, material supply, anti-pollution etc. Nov. 26. 2004 / Yamada

  11. Companies and Its Responsibility • “Kogai” -- most stimulus experience 　　　　　　↓ • environmental （=anti-polluting） measures 　　　　　　↓ • “Corporate Ethics” (Fukukawa, 1997) Nov. 26. 2004 / Yamada

  12. “Kogai” and Internal Management • luck of internal management 　　　　　　↓ • industrial accidents 　　　　　　↓ • “Kogai” (=external pollution) (Iijima, 1995) Nov. 26. 2004 / Yamada

  13. Internal Management and Responsibility • internal management 　　　　　　↓ • workers’ welfare, safety and cleanliness of workplace, enough communication etc. 　　　　　　↑ • precondition of good external management Nov. 26. 2004 / Yamada

  14. Regulation Method in 1970’s • Japanese economic success and environmental protection • initiative by administrative sections • regulation or control method • noise abatement, tremble control, air pollution, sewage management etc. Nov. 26. 2004 / Yamada

  15. Negative (Passive) Corporate Responsibility • (to much) expensive compensation to the victims • better to avoid polluting • accept regulations • passive companies’ measures • “negative corporate responsibility” (Nogami, 1997) Nov. 26. 2004 / Yamada

  16. Amount of Damage Nov. 26. 2004 / Yamada

  17. Regulation Method and Technological Success • Japanese environmental success • control their business under regulations • with end-of-pipe technologies • environmental protection -- anti-pollution level Nov. 26. 2004 / Yamada

  18. Corporate Responsibility to Corporate Social Responsibility • in late 1980’s • “environmental boom” • “Sustainable Development” • paying attention to environmental risks Nov. 26. 2004 / Yamada

  19. Environmental Measures • treat all of the possibilities of environmental degradation • “Environmental Charter” -- from top management (1993) • “Voluntary Action Plan” (1994) • ISO14000’s (1996) Nov. 26. 2004 / Yamada

  20. Relation with Subsidiaries : E-Guideline or Request Nov. 26. 2004 / Yamada

  21. Sprout of Corporate Social Responsibility • new measures for Environment • disclosure (Information) • environment or sustainability information (reporting) Nov. 26. 2004 / Yamada

  22. Environmental Communication • in late 1990’s • having good relations with community people or NGO/NPOs 　　　　　　↓ • the best way to fulfill their CSR Nov. 26. 2004 / Yamada

  23. Case Study : Communication of Electric Power Company power rate + sell power + message power supply Nov. 26. 2004 / Yamada

  24. Environmental Management and Communication Nov. 26. 2004 / Yamada

  25. Findings • new technology or new products -- one of the key, but not enough • intention, system, channel and citizen’s initiative as social resources -- should be newly developed • company and its stakeholders -- collaboration • intermediate groups -- help exchanging information and motivating citizen’s initiative Nov. 26. 2004 / Yamada

  26. Communication Process • communication help expanding their profitable achievement • easily touch with the consumer’s needs or demands • intermediate groups : NGO/NPOs 　　　　　　↑ • interpreter of the actual market Nov. 26. 2004 / Yamada

  27. CSR and Communication • success for introducing a CSR concept • key words 　　　↓ • mutual complementation • intermediate groups • citizen's initiative Nov. 26. 2004 / Yamada

  28. Summary • CSR concept -- best mix 　　　　　　↓ • management resources • social resources • environmental resources Nov. 26. 2004 / Yamada

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