1 / 12

Power Play After Easter: Client Retention Strategies

Director of Marketing at Sport Clips faces the challenge of bringing in clients after Easter. Strategies include email campaigns, contests, social media posts, and incentivized offers. Learn how to leverage OLCI and Google Posts for effective outreach.

tnaylor
Download Presentation

Power Play After Easter: Client Retention Strategies

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Power Play The Week After Easter Chad Jordan, Director of Marketing, Digital Services website.request@sportclips.com

  2. Challenges • All of the Clients came in for haircuts LAST WEEK • Stylists and TL’s need Clients to come in THIS WEEK • Need to find a way to get the attention of those Clients who did NOT come in last week, to go ahead and visit THIS week

  3. Strategies • Email Campaign Suggestions • OLCI • Contests/Special Event • “Week After Easter” • Social Media Posts • Incentivize for coming in this week • Contests/Special Event • Sign spinning • Google Posts

  4. Email Campaigns • Log Into iAPPS Unbound Email Marketing • Usernames for TL’s can be found by emailing website.request@sportclips.com • Choose a campaign • Recommend OLCI with “$5 OFF MVP” • Send to list called “Clients that probably did NOT come in for an Easter Haircut 2019”

  5. Alternative Email Campaigns • You can create a “Special Event” campaign where you can edit the content (but not the offer) • You could promote a fun contest • One campaign already loaded called “Week After Easter” • Come up with one of your own and edit a “Special Event” template • All coupon expiration dates are set to 45 days

  6. Social Media Posts: What • Post something EVERYDAY for the rest of the month • What to post • Social Media Rhythm • No wait signs / boomerangs • Contests • Product Information / Deals Videos

  7. Social Media Posts: Felt Cute Challenge • Post FROM your STORE account (not personal) • Tag your Team Member(s) • Ask Clients to share / like/ comment • Use #feltcutechallenge • Remember to K.I.C.K. – Keep It Classy, Kiddos!

  8. Social Media Posts: How • Download the SOCI Go App • Get admin access here: sportclips.com/socialapp

  9. Google Posts: What • Think of Google Posts as a tweet that appears below your business profile when local store results are displayed. • Google Posts are GREAT ways to get Clients to find out about your store. • What to post • Haircut Specials ($5 off MVP) • Special “Events” • Contests • Artwork available on BAM Online

  10. Google Posts: How • Request Google admin access here: sportclips.com/google • Log into your Google account at: business.google.com • Navigate to the Posts page and follow the prompts • How to webinar available here.

  11. Trust me…

More Related