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Message strategy عملية تغيير السلوك

Message strategy عملية تغيير السلوك. Key message points . What information Heat from grill is killing bakteria inside the meat . Its healthier to eat grilled meat . Motivation Smart people use a grill! It s easy to use the grill.

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Message strategy عملية تغيير السلوك

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  1. Message strategyعملية تغيير السلوك

  2. Key message points • What information Heat from grill is killing bakteriainside the meat. Itshealthier to eat grilled meat. • Motivation Smart peopleuse a grill! It s easy to use the grill. Many villagers started to use grill. Person X is using the grill! • How-to-information Instructions on storing meat, on cooking, on preparing new dishes.

  3. Quantity

  4. Nearness - recognition • Water film New York

  5. Nearness – individualizefacts

  6. Nearness – describeconsequenses • Dont drink and drive! • After twobeers your reactiontiome has increased with the double. • See video

  7. Stories • India film • Tea party • Childrens rights

  8. Feelings • Whatcancreate feelings?

  9. Possible to discuss • The film aboutchildrenlearning fast

  10. Rolemodels • Bono film

  11. What-, why-, who- and how-information Knowledge Attitude Intention Practice Triggers action Instructs Why Who How What Factual Emotional

  12. Strategy to create an interest • Quantity • Nearness • Recognition • Personification/individualization • Description of consequenses • Storytelling • Feelings • Talkability (is it discussable?) • Avoidoverpersuasion • The issue of norms and values. • Rolemodels • Scaremongering

  13. 1 - AnalysisAnalyse • Causes of problem? Les causes des problèmes? • Identify Factors Indentifier les Facteurs • Develop Problem Statement Poser le problème • Carry out Research Mener une recherche formative

  14. Generalised comparison Comparaison généralisée Quantitative/ Quantitative Qualitatative/ Qualitatative Seeks numbers, facts/Trouve les nombres, les faits Seeks attitudes, explanations/trouve les attitudes, explications How many?/ Combien? How?/Comment? How often?/ Combien de fois? Why?/ Pour quoi? When?/Quand? What do they think?/ Qu’est-ce qu’ils pensent? What do they watch?/ Qu'est-ce qu’ils voient ? How do they respond?/ Comment réagissent-ils ?

  15. 1 - AnalysisAnalyse • Participation analysis Analyse de la participation • Social & Behavioral analysis Mener &Sociale une analyse • Assess Communication & Training Needs Evaluer les besoins

  16. Assignment Strategic planning • Fill out a Participants list • Prepare interview sheet for meeting the villagers covering question for information concerning: a) Situation analyses b) Problem – causes – effects c) Geographical analyses d) Demographical analyses e) Socio-cultural analyses f) KAP-analyses g) Communication channels

  17. Assignment continue 3. Divide the group in two: Researchers and villagers. 4. Perform an interview session, a meeting between villagers and the researchers (role play) 5. Draw up a problem tree 6. Make a force field analyses 7. Make a problem definition 8. Take a photo which describes the problem 9. Make a social and behavior analyses on three main groups 10 Make a KAP analyses on the same groups 11. Suggest communication channels

  18. Communication goals Advocacy Practice: Minimize risk for relapse, sustainable practice Intention: Intention influence, triggering action Approval: Attitude influence Knowledge: Knowledge transfer Pre-knowledge: Alarming, agenda setting, raise interest

  19. Communication goals

  20. Process of Behavior Change عملية تغيير السلوك Advocacy/الدفاع Practice/الممارسة Intention/النوايا Approval /الموافقة Knowledge/المعرفة Pre-Knowledgeالمعرفة المسبقة/ Needالحاجة /

  21. Goal and and choice of strategy

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