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OVERVIEW. Owned/operated by Alister Purbrick , 2 nd generation winemaker/owner of Tahbilk High end tier of the Four Sisters family Established 2012 Small batch, single vineyard wines sourced from premium winegrowing regions
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OVERVIEW • Owned/operated by AlisterPurbrick, 2nd generation winemaker/owner of Tahbilk • High end tier of the Four Sisters family • Established 2012 • Small batch, single vineyard wines sourced from premium winegrowing regions • Offerings vary each year depending on where the parcels of premium quality fruit are discovered
VICTORIA • Located in southeastern Australia • Comprises ≈15% of Australia's total wine production • Most densely populated state with 500+ wineries • Diverse areas ranging from wet, temperate climates to snow-covered alpine areas • Chardonnay, Shiraz, and Pinot Noir dominate
VINEYARDS • King Valley, Victoria • Originally settled by Italian migrant families • Gentle sloping vineyards, typically north and north-east facing • Soil types: deep red clay loams with good drainage and high fertility • Geelong, Victoria • Premier winegrowing region of Victoria • Boasts historical roots back to the 1800’s • Cool, maritime climate • Sandy loam soils, basalt plains, river loams, and rich volcanic soils
WINES Sibling Rivalry Pinot Gris Region: King Valley, Victoria 100% Pinot Gris Sourced from one of the most elevated vineyards in King Valley Cool ripening conditions produce fine acids, intense flavors 93 Points & Highly Recommended - James Halliday
WINES Sibling Rivalry Pinot Noir Region: Geelong, Victoria 100% Pinot Noir Cool climate, coastal fruit Highly respected wine growing region Silky flavors and gentle tannins 90 Points and Highly Recommended -James Halliday
SELLING STRATEGY • Share the brand focus on small batch, single vineyard wines • Note the connection to Tahbilk • Highlight good score coming from Australia • Competitive Benchmarks • Fetish • Mitolo Jester • Leeuwin Estate Siblings • Jim Barry
SUPPORT MATERIAL Brand One Pager Fact Sheets Sell Sheet Acclaim Fliers Shelftalkers Tasting Kits
SUMMARY Small batches of high quality wines Sourced from some of Victoria’s premium wine growing regions Born from a desire to make small batch, single vineyard wines Consistently good scores with critics Goal to make fresh, spontaneous, fun wines