1 / 18

OPTIMUM 2 : Hard results from soft approach

OPTIMUM 2 : Hard results from soft approach. Hans Voerknecht, project manager of OPTIMUM 2 London, June 5 th 2006. OPTIMUM² approach. OPTIMUM² approach with 5 pillars : Putting the traveller centre stage Marketing and promotion Information and communication

tobias-landry
Download Presentation

OPTIMUM 2 : Hard results from soft approach

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. OPTIMUM2: Hard results from soft approach Hans Voerknecht, project manager of OPTIMUM2 London, June 5th 2006 ASTUTE met Sinterklaas 2008

  2. OPTIMUM² approach OPTIMUM² approach with 5 pillars: • Putting the traveller centre stage • Marketing and promotion • Information and communication • Integrating mobility management in spatial planning • Incentives by stimuli and enforcement (carrots and sticks) But also • Creating a MM-community: the Network ASTUTE met Sinterklaas 2008

  3. Two types of locations: • Business areas • Hospitals ASTUTE met Sinterklaas 2008

  4. European project • ERDF contribution: € 4.9 million • Total budget: € 9.8 Million • Timeline: 2004 until mid-2008 ASTUTE met Sinterklaas 2008

  5. OPTIMUM2 close to the finish • Results can be found in the Cookbook (www.optimum2.org/cookbook) • To be integrated in EPOMM and/or ELTIS • Not a toolkit, but a book with recepies for ingredients to make a complete meal covering all pillars ASTUTE met Sinterklaas 2008

  6. Follow-on • Two new projects: INVOLVE on business area accessibility and TRIP on leisure and recretional accessibility • A continuing ECOMM/OPTIMUM2-network community for training and cross-fertilisation, backed by EPOMM. Next event will be the ASTUTE-conference joining with the OPTIMUM2-network 5th December 2008 in London. • Special OPTIMUM2-network ingredients: ASTUTE met Sinterklaas 2008

  7. The OPTIMUM2-network ingredients • Speakers are asked who are known to be able to tell something around selected themes; • Participants are asked to bring on themes (demand-oriented) • Local challenges • Speed networking • Short introduction, more time for exchange of opinions • Lucid meetings (mobility games) • Informal atmosphere ASTUTE met Sinterklaas 2008

  8. More • Look at our website: www.optimum2.org and www.optimum2.org/cookbook • An extra MM-meeting yearly in autumn or winter (ECOMM in spring) • First network-meeting: MAX-final-meetingFramed within EPOMM • Join at info@optimum2.org ASTUTE met Sinterklaas 2008

  9. About cycling • Disseminate knowledge and experience on cycling • Filling the gap • www.fietsberaad.org ASTUTE met Sinterklaas 2008

  10. Why promote cycling? • Bicycle is the most sustainable transport mode (140x more sustainable than cars) • Bicycling is clean (no air pollution) • Bicycling is efficient (space, energy) • Bicycling is the fastest transport mode in urban areas (provided there is good bike infrastructure • Bicycling is healthy (less work absenteeism) • Bicycling is a strong instrument against poorness in physical exercise • Bicycling is cheap • Bicycling contributes to more liveable towns General presentation on bicycle policy 10

  11. Emotion linked with modes of transport aversion joy fear anger sadness car bike Public transport General presentation on bicycle policy 11

  12. Where the life is good ASTUTE met Sinterklaas 2008

  13. Cycling in daily life General presentation on bicycle policy 13

  14. Facts - Development of cycle use Enschede Amsterdam Eindhoven Copenhagen Hannover South-east Limburg Basel Antwerpen Manchester General presentation on bicycle policy 14

  15. Cycle infrastructure in ‘cycle developing countries’: the chicken and egg problem • No investment in cycling because hardly anyone cycles • Not much growth in cycling because of lack in infrastructure • Difference in actual safety and experienced safety • Can be tackled both ways: Invest in cycle infra (Kielce, Poland) is best way when you want to undertake governmental action. General presentation on bicycle policy 15

  16. So how to go about it • Infrastructure (It’s so easy in a lot of places) • Separate bicycle tracks • Traffic calming • Children • Companies • Bicycle parking • Combination traffic-public transport Boston presentation on cycling 16

  17. Eye openers for foreigners • Cyclists are not dangerous, cars are: So in all cases with collision car-bicycle: car is liable • Cycling should be relaxed!!! ASTUTE met Sinterklaas 2008

  18. More facts and figures • www.fietsberaad.org or www.bicyclecouncil.org(Contains a lot of English-language information) • Hans Voerknecht+31102825818voerknecht@fietsberaad.nl General presentation on bicycle policy 18

More Related