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This project focuses on the importance of implementing a proper IEC (Information, Education, and Communication) strategy to enhance environmentally friendly recycling of electronic waste (e-waste). Various communication materials such as posters, flyers, and brochures were distributed in different cities as part of the campaign. Media campaigns, awareness sessions, and a Green-Fest were organized to raise awareness among the general public. Street plays and snippets from awareness sessions conducted by State Pollution Control Boards (SPCBs) were also part of the initiative.
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Establishing E-waste Channels to Enhance Environment Friendly Recycling IEC on E-waste
The 4 Qs WHAT WHO HOW WHERE
What were you trying to Communicate? THIS IS AAMIR KHAN
THIS IS ALSO AAMIR KHAN What was Communicated?
Media Campaigns • Month Long Media Campaigns with Media Houses • Weekly article and coverage of awareness drives and sessions • Culminated into a Green-Fest