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KLSD-AM SAN DIEGO. SEPTEMBER 2012. AQH Persons 12+ Composition, Monday-Sunday 6a-12m. Audience Composition. AQH Persons 6+ Composition, Monday-Sunday 6a-12m. Race/Ethnic Composition and Language Use by Hispanics. Age Cell Composition. Gender Composition. Median Age: 42. RIGHT ON TARGET!.
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KLSD-AM SAN DIEGO SEPTEMBER 2012 AQH Persons 12+ Composition, Monday-Sunday 6a-12m Audience Composition AQH Persons 6+ Composition, Monday-Sunday 6a-12m Race/Ethnic Composition and Language Use by Hispanics Age Cell Composition Gender Composition Median Age: 42 RIGHT ON TARGET! SAN DIEGO’S ALL-STAR PLAYERS! XTRA listeners will spend over $1.2 Billion in Annual Total Retail Sales in SD! Annual spending power by XTRA Sports shows: (A18+) XTRA is the sports station that delivers your target demos! Men 25-54 AQH Composition, % of P6+, M-Su 6a-12m #1 CHARGERS POWER HOUR Nearly 8 out of 10 XTRA Sports listeners are Men 25-54! MAJOR LEAGUE PURCHASING POWER! Median Household Income, Adults 18+ Household Income, A18+ • 65% of XTRA SPORTS 1360 listeners are homeowners! • 72% of XTRA SPORTS 1360 listeners have attended college! • 50% of XTRA SPORTS 1360 listeners have an annual household income of over $75,000! WWW.XTRASPORTS1360.COM Sources: Arbitron, September 2012 PPM; Scarborough Aug11-Jul12, San Diego MSA