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Google Report

Google Report. Zain Masri Nada Hassan. 1998. Sergey Brin. Larry Page. Mission. Why is Google so popular?. Simple Beneficial Google Instant Consumer-Oriented Free Access to Information. Billion Search Requests/Day 0.4 AED/Search Request. Competitors. Yahoo! Facebook

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Google Report

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  1. Google Report ZainMasri Nada Hassan

  2. 1998 Sergey Brin Larry Page

  3. Mission

  4. Why is Google so popular? • Simple • Beneficial • Google Instant • Consumer-Oriented • Free Access to Information

  5. Billion Search Requests/Day 0.4 AED/Search Request

  6. Competitors • Yahoo! • Facebook • MSN (Bing.com)

  7. How can it maintain its competitive advantage?

  8. 1) Parallel with Moore’s Law • Computing Power Size ▲ • Computing Power Speed ▲ • Cost of CPU Cycles ▼ On a Monthly Basis

  9. 2) Google Cloud • Massive, general purpose computing platform for web-scale programming

  10. 3) Research and development

  11. Lives up to its slogan Don’t be evil.

  12. Google digital marketing features • Advertising is Google’s backbone

  13. Google Zeitgeist • Accumulation of search queries to gain insight into global, regional, past and present search trends.

  14. UAE, 2010 • Most Popular Searches • YouTube, Facebook and Yahoo! Mail • Service Related Searches • Gulf News jobs section, Emirates NBD and REEL Cinema Dubai Reflects Western influences

  15. Saudi Arabia, 2011 • Entertainment • Mohammad AlSalam’s music • EyshElly • Cartoon Network Arabia Focus is Arabic music, food and entertainment.

  16. How can digital marketers use Google Zeitgeist? • AdWords • Searches reflect interests • Understand lifestyle • Attitudes, Opinions and Interests • Internet habits • Analyze past trends • Predict future trends

  17. References • Hanson, H. and Kalyanam, K. (2010). Internet Marketing & e-Commerce. United States: South-Western College Publishing. • Initiatives. Google Company. Retrieved on March 17, 2012. http://www.google.com/intl/en/about/company/initiatives.html • Messieh, N. (2011). Hosny Mubarak and WaelGhonim Top List of Google’s Most Searched for People in Egypt. The Next Web. Retrieved on March 17, 2012. http://thenextweb.com/me/2011/12/15/hosny-mubarak-and-wael-ghonim-top-listof-googles-most-searched-for-people-in-egypt/ • Skrenta, Rick. (2004). The secret source of Google’s power. Topix Weblog. Retrieved on March 17, 2012. http://blog.topix.com/2004/04/the-secret-source-of-googles-power.html • The History of Google. (2006). Evolution SEO. Retrieved on March 17, 2012 http://www.evolution-seo.co.uk/history-of-google.html#ixzz1pMuelvdB

  18. Thank you!

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