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Building Support, Forming Partnerships, and Involving the Public

This session focuses on the importance of building partnerships, involving the public, and forming effective communications strategies for hazards risk management. It explores the identification of stakeholders, defining roles, and the benefits and risks of public consultation.

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Building Support, Forming Partnerships, and Involving the Public

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  1. Building Support, Forming Partnerships, and Involving the Public Session 10 Slide Deck Session 10

  2. Objectives 10.1 Understanding the Need for Hazards Risk Management 10.2 Defining Hazards Risk Management Goals 10.3 Communicating Risk 10.4 Identifying Hazards Risk Management Stakeholders and Defining Roles 10.5 Building Public-Private Partnerships 10.6 Conducting Public Consultation: Justification, Methods, Benefits, and Risks Session 10

  3. Direct Costs • Public infrastructure • Homes and residences • Business facilities • Business inventories • Insured losses Session 10 Slide 10-

  4. Indirect Costs • Lost wages and earnings • Lost business opportunities • Lost market share • Lost population • Lost savings • Environmental losses • Lost tax revenues Session 10 Slide 10-

  5. Small Business Losses • Physical damage vs. economic impacts • Disaster Research Center Surveys: • Des Moines, IA in 1993 • Northridge, CA in 1994 • Indirect costs not included in overall loss estimates Session 10 Slide 10-

  6. Economic losses • Local • Regional • National • World Trade Center bombings Session 10 Slide 10-

  7. Strategic Context • Shift to risk management • Australia • New Zealand • International Strategy for Risk Reduction (ISDR) Session 10 Slide 10-

  8. International Strategy for Risk Reduction (ISDR) • Mandate • Activities: • Coordinate • Campaign • Advocate • Inform and connect Session 10 Slide 10-

  9. ISDR Partners • Regional Organizations and Platforms • Countries and National Platforms • Parliamentarians • U.N. Organizations • International Financial Institutions • Civil Society Organizations • Academic and Research Institutions • Private Sector • Media • Thematic Platforms Session 10 Slide 10-

  10. Domestic Shift to Risk Management • Project Impact • Pre0-Disaster Mitigation (PDM) Grant Program • Tulsa Partners, Inc. • Community-based Session 10 Slide 10-

  11. Primary Goal Reduce impacts on: • Residents • Built environment • Economy • Critical infrastructure • Natural environment Session 10 Slide 10-

  12. Supportive Objectives • Increase public safety. • Remove homes and businesses from at risk areas. • Reduce deaths and injuries from known risks. • Reduce economic losses. • Reduce damage to homes. • Reduce damage to businesses. • Reduce damage to public infrastructure. • Improve response. • Improve evacuation procedures and practices. • Reduce small business closings after a disaster. • Reduce job loss. Session 10 Slide 10-

  13. Define Objectives • Provide accurate information on risks • Research potential risk management actions • Understand community values • Consult with all stakeholders • Prioritize actions • Build consensus and support Session 10 Slide 10-

  14. Identify Community Hazard Issues • Public consultation • Review of past events • Emergency management sources • Non-traditional sources • Case studies Session 10 Slide 10-

  15. Identify Community Hazard Issues Public Consultation: • Community meetings • Community hotline • Interviews with community leaders • Questionnaires soliciting broad public input Session 10 Slide 10-

  16. Identify Community Hazard Issues Review of past events: • News media accounts • Government After-Action Reports • Academic and government studies • Public survey research – opinion polls and focus groups • Business community newsletters and reports Session 10 Slide 10-

  17. Identify Community Hazard Issues Emergency management sources: • Technical studies and reports on specific hazards • How-to guides on mitigation planning • Weather projections • Projections of future disaster events • Flood maps • Hazard mitigation techniques and technologies • Disaster preparedness plans and programs • Building codes and code enforcement • Fire prevention and education Session 10 Slide 10-

  18. Identify Community Hazard Issues Non-traditional sources: • Global climate change • Economic impacts • Public’s risk perception • Future community development • Environmental quality • Forest management • Business trends Session 10 Slide 10-

  19. Identify Community Hazard Issues Case Studies: • FEMA Mitigation Best Practices Portfolio • Earthquake Engineering New Zealand • Asian Disaster Preparedness Center Session 10 Slide 10-

  20. Define Community Hazard Issues Risk Perception • Stress • Misinformation and rumors • Salem Witch Trial Session 10 Slide 10-

  21. Define Community Hazard Issues Risk Perceptions Factors: • Sex (Gender) • Worldviews: • Fatalism • Hierarchy • Individualism • Egalitarianism • Technological Enthusiasm • Emotion Session 10 Slide 10-

  22. Define Community Hazard Issues • Identifying who and what is impacted: • General public • Residences • Neighborhoods • Political and government organizations • Business community and the marketplace • Community groups and institutions • Universities and colleges • Public infrastructure • Environment Session 10 Slide 10-

  23. Define Community Hazard Issues Examining past impacts: • Deaths • Injuries • Property damage • Economic losses • Societal disruptions • Changes in quality of life • Political impacts • Legal issues Session 10 Slide 10-

  24. Define Community Hazard Issues Identifying potential future impacts: • Will future impacts be greater? • Will additional parties be impacted? Session 10 Slide 10-

  25. “The Eleven “C’s” of Community Disaster Education” • Community-focused • Cost effective • Concise • Clear Messages • Common Language • Consistent Messages Session 10 Slide 10-

  26. “The Eleven “C’s” of Community Disaster Education” • Coalitions • Compel Action • Continuous Repetition and Reinforcement of Messages • Children • Conversation Session 10 Slide 10-

  27. Communicate and Consult • Communication plan • Two-way dialogue • Understand decision-making • Perceptions of risk Session 10 Slide 10-

  28. Communicate and Consult (Cont.) • Communication Process: • Issue identification • Communication ways • Strategies • Type of information • Materials • Messages • Uncertainty • Access • Enable and encourage • Role of the media Session 10 Slide 10-

  29. Risk Management Stakeholders • Government • Business community • Academia/hazards research community • Community groups Session 10 Slide 10-

  30. Risk Management Stakeholders Government - Elected Officials • Federal elected officials • State Governors • Local elected officials Session 10 Slide 10-

  31. Risk Management Stakeholders Government - Agencies and Departments • Federal • FEMA/DHS • Other Federal agencies • State • State emergency management agencies • Other State government agencies • Local • Local emergency management agencies • Other local government agencies Session 10 Slide 10-

  32. Risk Management Stakeholders Business Community • Large employers • Small business owners • Chambers of Commerce • Project Impact • Business sectors Session 10 Slide 10-

  33. Risk Management Stakeholders Academia/Hazards Research Community • FEMA Higher Education Program • University Research Programs • Not-for-profit institutes Session 10 Slide 10-

  34. Risk Management Stakeholders Community Groups • Local Emergency Planning Committees • Local chapters of national and regional community organizations • Faith-based and voluntary groups Session 10 Slide 10-

  35. Public Private Partnerships FEMA Regions • Core attributes: • Being publically accessible • Dedicated • Resourced • Engaged • Sustainable Session 10 Slide 10-

  36. Public Private Partnerships Regional models • Situational awareness • Dedicated liaison • Communication protocols • Business rep in EOC • Fully staffed business EOC • Local MOUs • Joint participation in training and exercises • Identifying community resources Session 10 Slide 10-

  37. Public Consultation • Identify needs • Educate public • Engage stakeholders • Challenges: • Risk awareness • Knowledge of mitigation Session 10 Slide 10-

  38. Public Consultation • Engaging the Public: • Identify the public • Organize public participation activities • Develop a public education campaign Session 10 Slide 10-

  39. Engaging the Public Identify Risk Management Stakeholders; • Government • Business community • Academia/hazards research community • Community groups Session 10 Slide 10-

  40. Engaging the Public Organize Public Participation: • Schedule public participation activities: • Regular community meetings • Hotline • Interviews • Questionnaires • Analyze, evaluate, and incorporate comments • Document results Session 10 Slide 10-

  41. Engaging the Public Develop a public education campaign • News media: • News conferences • Interviews • PSAs • Public access programming • Public affairs programming • Newsletters Session 10 Slide 10-

  42. Engaging the Public Social Media: • Facebook • Twitter • YouTube • Other social media outlets Session 10 Slide 10-

  43. Engaging the Public Brochures, fliers, and newsletters • Concise • Graphics • Contact information • Distribution: • Utility bills • Grocery and department stores • Government buildings • Libraries • Tax notices and government communications • Local newspapers Session 10 Slide 10-

  44. Engaging the Public Outreach at community events like festivals, fairs, and bazaars • Develop an event booth • Recruit team members to staff the booth • Team members can distribute information • Talk with community members Session 10 Slide 10-

  45. Engaging the Public Internet: • Use the community web site and/or bulletin board • Provide current information on planning process • Solicit and receive public input • Post announcements • Post technical reports and information Session 10 Slide 10-

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