TOP EMERGING TRENDS FOR EMAIL MARKETING

1. TOP EMERGING TRENDS FOR EMAIL MARKETING toledo-web-design-inc.blogspot.com/2020/09/top-emerging-trends-for-email-marketing.html What will be the future of Email Marketing services in Ohio? Well, with all these online communication apps that are being called as the “email killers”, this is a serious question, but the better news is that emails aren’t going anywhere anytime soon. In fact, the number of global email users in 2019 accounted to be around 3.9 million, and this is a figure that is estimated to grow up to 4.3 million by 2023. If we are talking about an email campaign being successful, the subject lines and body copy are imperative, but understand this fact that the content of the email is only as good as its design and style. This being said, it is important that the emails are being sent out in a style that is easy for the consumers and clientele to read, scan, understand what the email is asking them to do and then take appropriate action. The concept of email marketing is not new. In fact, the idea goes around 40 years back. For the same reason, the marketers and email marketing services in Ohio need to stay updated with the newly emerging tools, technologies that optimize the email designs and trends to stay ahead of the curve and stand out unbeaten in the market. In this article, we will be talking about the top trends in 2020 that have been helpful for the online marketing companies in Ohio and continue to do so in 2021 as well. These trends can be your best help in order to visually enthralling emails to keep your audience engaged. ● Lowkey Designs:- the minimalist designs are the designs that can easily prevail throughout any marketing medium. Starting from print and going to digital, from email to web design, there are some elements that are gaining more users for any kinds of interactions such as the use muted colours, white or negative spaces, and lastly, the simple typography. While conveying a message, less is always more. So it’s best that you avoid overcrowding your mail with unnecessary images and graphics. 1/2

2. ● AMP for Email:- AMP for email, is a functional software that was announced by Google back in 2018. This tool was made available for the wider audience in 2019. This is a software that helps the marketers to make their emails more attractive. This brand new technology is now supported by the Gmail web as well as Gmail App on the android and iOS. ● Interactivity:- It is pretty much obvious that the static content is said to be dead, but the interactivity is here to stay. Not to forget that AMP helps to incorporate various elements and interactive elements. There are numerous approaches to acquaint intelligence with your messages - from games to counterfeit reality to different types of rich media. Indeed, even picture merry go rounds, menus, and some interactive things can be viewed as intuitive. The intuitive substance is advancing in 2020 and will take off significantly more in 2021. Studies show that intuitive messages increment click-to-open rates by an astounding 73% - and by 300% when you add a video to your messages. Email showcasing stays one of the best and well-known advertising structures. All things considered, extraordinary email configuration ought to never be belittled. Simply ask Apple, whose achievement has generally been energized by its unique smooth plan over all mediums and gadgets. These trends won't just assist you with making an outwardly engaging message, however, they may likewise assist increment with opening rates and transformation rates, helping you hold a more faithful client base. 2/2