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How have Americans allowed media to change politics?. Unit Questions. How are political elections different today than they were 50 years ago? What technology led to the change in politics? How has media allowed citizens to be more involved in the political process?
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Unit Questions • How are political elections different today than they were 50 years ago? • What technology led to the change in politics? • How has media allowed citizens to be more involved in the political process? • Have these changes had a positive or negative effect on the political process?
Overview • 1948 elections vs. 2010 elections • Types of technology that affects elections • Citizens involvement in elections • Effects of media on elections
1948 Elections vs. 2010 Elections • support was gained through public appearances • candidates relied on word of mouth • campaign cost stayed low • Support is based on voters morals • Support is given to political parties • Support is gained through media information • Support is based on media popularity • TV commercials tear down other candidates • campaign cost is much higher First political Commercial
Types of Media • Social Networks • Facebook • Twitter • Personal Blogs • Television • Internet • Smart phones • Newspapers/Magazines
Citizens Involvement • Social network postings • Voice of the people • Media gimmicks
Effect of media • Candidates must be media friendly • Candidates are seen as celebrities • Voters do not research candidate information • Social networks make elections popularity contest • Politician’s lives are on public display • Votes may vary due to early predictions
Summary • Public gains information quickly • Social networks pull in young voters • Candidate's media image is important • Voters rely on news information • TV commercials raise campaign cost