Develop Your Value Proposition

1. Develop Your Value Proposition e.g., results-oriented, focused e.g. lawyer, marketing manager, financial services executive, senior manager Write your profile statement A (adjective) title or professional category (descriptive titlefor your professional area) with over (total number) years’ experience (type of work). Committed to (comment on management, interpersonal or leadership style). Example A senior manager with expertise in applying leading-edge technologies to common business problems. Experienced in leading cross-functional project teams with the mandate to increase operational efficiency and / or reduce costs in a variety of areas, including internal audit, quality assurance and operations. Excellent credentials and 25 years’ experience in financial services and manufacturing organizations. Able to motivate diverse specialists to contribute to a team effort in a collaborative and proactive working environment. e.g. financial analysis, recruiting or managing three, e.g. cost reduction, developing new business and building teams

2. Develop Your Value Proposition Capsule Profile (30 seconds) Conversation version of your profile statement Write your “elevator” conversation • 3 -4 significant strengths in concise, bullet form • Do not give details, explanations Key Strengths (15 – 30 seconds) Career Review with achievements (5 – 7 minutes) • Provides proof to support capsule profile and strengths • Chronological order stating dates, titles, key accomplishments, and reasons for moving on • Prepare it with utmost care • You raise why you are interested in new opportunities. • Be comfortable with your reasons. Transition Story (30 seconds – 1 minute) • Speak in general terms • Match your strengths to the opportunity at hand What now? (1 – 2 minutes)