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Using ROI to Optimize Promotion Expense

Using ROI to Optimize Promotion Expense. Ted Mitchell. Change the paradigm to a single firm changing its costs and profits from period 1 to period 2. A $75 reduction in profit due to less marketing effort is not popular Period 1 looks better than period 2.

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Using ROI to Optimize Promotion Expense

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  1. Using ROI to Optimize Promotion Expense Ted Mitchell

  2. Change the paradigm to a single firm changing its costs and profits from period 1 to period 2 A $75 reduction in profit due to less marketing effort is not popular Period 1 looks better than period 2

  3. Change the paradigm to a single firm changing its costs and profits from period 2 to period 3 A $75 reduction in profit due to less marketing effort is not popular Period 1 looks better than period 2

  4. Change the paradigm to a single firm changing its costs and profits from period 2 to period 3

  5. Change the paradigm to a single firm changing its costs and profits from period 2 to period 3

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