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What Emerging Technologies Will Drive Tomorrow’s Directories?

What Emerging Technologies Will Drive Tomorrow’s Directories?. Previews of Coming Attractions:. Consumer Trends/Key Facts Increased penetration of wireless multimedia devices Over half of all calls are from mobile phones in many major markets Demand for Personalization

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What Emerging Technologies Will Drive Tomorrow’s Directories?

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  1. What Emerging Technologies Will Drive Tomorrow’s Directories? Previews of Coming Attractions:

  2. Consumer Trends/Key Facts • Increased penetration of wireless multimedia devices • Over half of all calls are from mobile phones in many major markets • Demand for Personalization • Importance of Presence • Industry Trends/Key Facts • Voice Recognition technology is now robust • Presence/Local search are killer applications • National Search Engines’ move to localize (are localizing) • YP looking to embrace new technologies to expand services and retain customers

  3. Technological Feasibility The technology already exists to do pretty much anything we can imagine – so why aren’t we utilizing all of it? • Innovation • Improvement • Refinement • “I just invent, then wait until man comes around to needing what I've invented” R. Buckminster Fuller

  4. The right “packaging” leads to Adoption Witness: • Laptops • Palm Pilot • IPOD • There was nothing unique about the basic underlying technology that caused these items to go mainstream It takes a relentless pursuit of user understanding and acceptance

  5. Usability to Flexibility to Adaptability Your customers are on the move! • Changing human behavior is difficult and inefficient • Programs are prone to fail when they are “too technology oriented and not client oriented”.Everett M. Rogers – Diffusions of Innovation • Technology needs to work the way the user wants it to work • The value must be provided when, where, and how your customer wants it Presence/Mobility Local/Mobility Personalization/Mobile

  6. Voice is the ultimate adaptable user interface for a mobile society • “You never leave home without it” • Recognition rates and artificial intelligence (Say AnythingTM) • Fully automated IVR, context-sensitive and geo-location based applications

  7. 61% of respondents were highly satisfied with respect to speech encounters Source: Nuance Communications Inc.

  8. “the third leg of the stool”Print, Internet …. and VoiceYP is about information and the connection of consumers to merchants!Voice is one of the most friendly and effective ways to give access to that information and facilitate that connection… and Voice is a natural extension of the YP brand

  9. What is Enhanced Voice Directories (EVD) • Enhanced YP search over the phone • Interactive local search via voice • Locate, offer enhanced information about the merchant and connect • Fully automated IVR and geo-location based

  10. The future is now! • Toronto – 4th largest city • 6 million population • 300,000 listings • 17 phone books

  11. Emerging TechnologiesVoice – the ubiquitous mediumwww.callgenie.ca

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