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Information Resources AEE 210

Access basic government statistics, demographic trends, spending patterns, and market potential indexes. Explore demographics, spending behavior, and economic conditions to make informed decisions. Find data on household spending, market analysis, and association listings for strategic planning.

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Information Resources AEE 210

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  1. Information Resources AEE 210 Nancy Lucas lucasn@msu.edu September 21, 2005

  2. Getting started… • www.lib.msu.edu/business • www.proxy.msu.edu • www.lib.msu.edu

  3. Ask a Librarian… Nancy Lucas lucasn@msu.edu

  4. Statistical Abstracts of the United States • Basic government statistics • Includes demographic, labor, industrial and trade statistics • www.census.gov/statab/ • HA 202 2004

  5. County and City Extra • Uses US 2000 census data • Statistics for state, county, metropolitan areas, congressional districts of US cities over 25,000 • 2002 Agriculture census information • HA 203 .C68 2005

  6. Sourcebook of County Demographics/Zip Code Demographics • Arranged by county, including market potential indexes or zip codes • HA 203 .S650 and HA 203 .S666

  7. American Marketplace • Demographics and spending patterns • Trends in income, health, labor, population, wealth, etc. • HA 214 .A6 2003

  8. County Business Patterns: Michigan • Economic conditions in Michigan • HC 107 .M5 U555 • Also on the web at http://www.census.gov

  9. Official Guide to Household Spending • Who spends how much and on what • Contains spending on health care, entertainment, food and alcohol, housing, personal care, education, etc. • HC 110 .C6 A666 2001

  10. Generation X • Market information on attitudes, spending, wealth and other demographic characteristics • HC 110 .C6 M544 2004

  11. U.S. Hispanic Market • Demographics, language usage, opinions, media and advertising information • HC 110 .C6 U87 1996

  12. Encyclopedia of Associations • Association data and non-profit listings • Print version located in the Main Library Reference Area • HS 17 .E5 • Online version at: http://www.lib.msu.edu

  13. Who’s Buying Food & Drink • Who spends how much on food and alcohol, at and away from home • Food-spending dollars • HD 9004 .M54 1996

  14. Market Analysis Information • Demographics USA • The Lifestyle Market Analyst • The Lifestyle Zip Code Analyst • Mid-Youth Market • Americans 55 & Older • Official Guide to American Attitudes

  15. Editor & Publisher Market Guide • Detailed statistical information for the US and Canadian cities publishing one or more daily newspapers • Statistics on publications, newspapers, radio, TV and cable • HF 5905 .E38 2005

  16. Simmons Choices 3 • Only available in the Gast Business Library on 8 computers • Start early • Handout available in the library on how to use this package

  17. Choices 3 • Demonstration • Questions?

  18. Citing your sources… • http://www.lib.msu.edu (Go to the “How do I… section) Choices: APA Simmons Market Research Bureau. (2002) [Computer Program]. New York, NY: Simmons Market Research Bureau.

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