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Welcome! Customer Analytics Executive Summit September 21, 2015

Welcome! Customer Analytics Executive Summit September 21, 2015. Fern Halper TDWI Research Director, Advanced Analytics. David Stodder TDWI Research Director, BI. Your Co-Chairs. David Stodder Research Director, BI TDWI. Customer Analytics Summit Goals.

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Welcome! Customer Analytics Executive Summit September 21, 2015

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  1. Welcome!Customer AnalyticsExecutive SummitSeptember 21, 2015 Fern Halper TDWI Research Director, Advanced Analytics David Stodder TDWI Research Director, BI

  2. Your Co-Chairs David Stodder Research Director, BI TDWI

  3. Customer Analytics Summit Goals • Provide a greater understanding of customer analytics • Provide real world guidance from those who have been there • Understand vendor solutions • Talk • To vendors • To each other • Determine if customer analytics is right for you

  4. Definition of Customer Analytics The analytics techniques, data infrastructure, and processes that organizations use to understand and act on customer behavior……

  5. Customer Analytics Framework Methods • Analyze and understand • Descriptive • Predictive • And more! • Act Goals • Improve experience • Satisfy/delight • Attract/retain Organizational infrastructure Data infrastructure Analytics infrastructure Foundation 5

  6. Predictive analytics used in marketing and sales

  7. For customer focused activities

  8. Important Summit Topics • Predictive analytics, text analytics, and other methods for upgrading customer insight and process excellence • Using visual analytics and visual data discovery to sharpen customer insight • How to improve data warehousing and big data management to increase customer intelligence • Customer master data management best practices through case examples • Organizational and cultural issues

  9. House keeping notes

  10. What does Mick have to do with our Summit?

  11. Agenda for Today’s Summit 9:45 Keynote: The CMO’s perspective on building a data driven marketing organization, Lisa Joy Rosner, Neustar 10:30 BREAK 10:45 Case Study- Advanced Analytics for B2B: A Pragmatic Approach, Paulo Costa, Cisco 11:30 Case Study- From Traditional to Modern: How Rakuten Marketing Realized the Promise of New Generation of BI: Scott Wallace and Donald Krapohl, Rakuten 12:15 Sponsor introductions, Dave Stodder 12:30 LUNCH

  12. Agenda for Today’s Summit 2:00 Workshop- Learning the Voice of the Customer with text analytics, Chris Jones, Beartooth 3:30 Case Study- Build it and they will come, Steve Conley, Boston Red Sox 4:15 BREAK 4:30Talk: Big data architectures for customer analytics, Carey Moretti, Trace3 5:15Reception with Summit Sponsors

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