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Tony Henrik Halttunen: Photography has never been more important to selling real estate than it is today. The markets are heating up again and demand for real estate creates demand for photography. This is good news to photographers, but like any business, there is plenty of competition. If you are new to real estate and architecture photography, here are some general guidelines to start you on the right path.
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Introduction The beauty of starting a professional real estate photography business is that there are so many different ways you can set up and manage your business. Whether you’re looking to build a real estate photography empire or make a little extra money after retirement, there is something out there for everyone in the world of real estate photography. When looking into starting up your real estate photography business, there are some important questions you should first ask yourself.
What is the Market Landscape? In order to figure this out, you will most likely have to do some research. Find out if real estate photography is truly a “need” in your area. Talk with local realtors and get an idea of what marketing tools, they are using when they list their properties. Ask them how much they would be willing to pay for professional real estate photography.
Who is Your Competition? By researching the competition in your area you will gain an insight into what your competitors are offering, how their images look, and what they are charging. By keeping a close eye on your competition, their service offerings, and their pricing, it will help you to better understand your market and force you to differentiate yourself in your market.
Who is Your Target Market? Answering this will help you determine what type of client you are after. It will also help you to hone in your marketing techniques when trying to acquire these types of clients. How far away from home are you willing to travel? Will real estate just be a subset of services that your photography company offers?
What is Your End Goal? What type of business do you want to create? There is no right or wrong answer to this, however, it is important to start to think about the future of your business. What type of images do you want to produce? How large or small do you want your business to be? Do you want to hire additional employees? Will you be doing all of the editing in house or will you use a photo editing company? Will this business provide me with a good work/life balance? We recommend having at least some idea of where you want your business to go and how you want to get there. Having a plan for your business is extremely important. However, don’t feel like you need to pin down your plan and stick to it. Plans change. And so will your business. But having an idea of where you want to go will help you in achieving your business goals.
Conclusion Stay tuned for more helpful information about how to get started in the real estate photography industry or feel free to reach out to http://tonyhalttunenphotography.com/ to have a personal conversation.
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Contact Us Tony Henrik Halttunen Hallitie 1, 06400 Haikkoo, Finland
