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Twitter First

Twitter First . Changing TV News 140 Characters at a Time by Dale Blasingame, Texas State University-San Marcos. “Web First”. Rallying cry for newspapers Also applies to TV news This process is admirable, but not good enough anymore. “Twitter First”.

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Twitter First

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  1. Twitter First Changing TV News 140 Characters at a Time by Dale Blasingame, Texas State University-San Marcos

  2. “Web First” Rallying cry for newspapers Also applies to TV news This process is admirable, but not good enough anymore

  3. “Twitter First” • Twitter has emerged as go-to tool for journalists • Twitter is perfectly suited for breaking news coverage • News happens in real time - not at 5, 6 or 10 pm

  4. Gatekeeping The decision process that determines why one story makes air or print and another does not. This study focuses on the flow of information during a breaking or spot news story.

  5. “Gatejumping” • Phrase coined by Brogan and Smith (2010) in relation to marketing oneself in a new way on the Internet • Radio stations vs. podcasters • This study uses the term in a much more literal sense • Twitter allows traditionally early gatekeepers to jump gates and deliver news directly to the audience

  6. “Gatejumping”

  7. Research Questions RQ1. How has Twitter changed the levels of gates and allowed non-anchor newsroom employees to become de facto reporters, particularly during breaking or spot news situations? RQ2. What are the main functions of the Twitter accounts in television newsrooms?

  8. Methodology • San Antonio selected for purposes of this study • Precedence set by Berkowitz (1990), who used Indianapolis for his gatekeeping study • Personal and professional ties • Good, bad and ugly – other stations/markets may relate • Qualitative case study approach used for RQ1: coverage of a triple murder-suicide • Quantitative analysis used for RQ2: coded 2,293 tweets from 60 newsroom employee accounts

  9. RQ1: Case Study 8:32pm: “SAPD scanners say officers are heading out to the 17000 block of Fawn Crossing for a multiple shooting scene.” - @KABBDesk 9:04pm: “On scene at shooting in The Woods Of Deerfield subdivision http://twitpic.com/29l9h6” - @Grace__White

  10. RQ1: Case Study 9:20pm: “BREAKING: Shooting at Woods of Deerfield neighborhood. Location: http://j.mp/9QGaxDhttp://twitpic.com/29ldij” - @doublepunching

  11. RQ1: Case Study 9:23pm: “What's going on in the Woods of Deerfield neighborhood off Bitters & Huebner...4 pple said to be shot” - @SarahLuceroKENS 10:26pm: “Police: children of one of the victims were playing outside when they heard gunshots. Kids went indoors and saw shooter with gun.” - @Leila_Walsh

  12. RQ1: Case Study Illustrates the potential of Twitter as a tool to deliver breaking news News was delivered quickly and effectively by gatejumpers Foolish to suggest this happens on a daily basis

  13. RQ2: Quantitative Analysis Tweets from ten randomly selected days

  14. RQ2: Quantitative Analysis Tweets from ten randomly selected days *Links from Twitterfeed

  15. So What? Pew: TV viewership is on the decline, down 10% from 1991-2010, and online news consumption is up 10% from 2002. Online is now a more popular source of news than radio or newspaper Stations must go to where the consumers are and give them reasons to become viewers

  16. So What? “The key is to respect the relationship with users. I like the 80/20 rule, where 80% of the time you add value, 20% of the time you promote.” – Mark Briggs This could be the standard stations use as they begin to embrace Twitter

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