Does The Behaviour of Chinese Consumers Lay A Foundation For Marketing Strategies?

1. Does The Behaviour of Chinese Consumers Lay A Foundation For Marketing Strategies? Every consumer is driven towards a rich-class experience of online experience. What makes the consumer behaviour of Chinese population residing in Australia different from the rest? Chinese behaviour is such that here the population is more concerned about the journey of discovery. In order to make a successful launch of ​ad operations​, marketers need to produce entertaining and engaging content. The approach of Chinese consumer is very subtle, their approach towards purchase is intended towards creating self-value and discovery. The whole idea is to perceive shopping as a social experience. They want to explore all the new possibilities of products and services out in the market. Exactly the way a person would explore the shopping mall while riding in a group.

2. Chinese consumers do not wish to go straight to the online store. Instead, they begin by exploring the product information to enhance their interest. This approach allows them to take a firm decision, whether they want to explore that online store or not. And once they decide to explore, their checkout page hardly goes empty-handed. Enough of the small talks, now it's time to explore the behaviour of the Chinese people in-depth. Here is a list of stages that every consumer goes through in the purchasing process. The aim will be to define how your Chinese base acts differently. Stage #1: Developing the interest This is the initial phase where the consumers perceive the product and develop an attraction towards the same. However, to be fully convinced brands shall have to implement a few promotion strategies directed towards particular consumer base. Stage #2: 360-degree Analysis of Product Once you as different brands have convinced the China-based consumers, the next step is to keep them informed about the product. After putting a thought on approaching the product or service, the consumer shall hunt for informative content to know the viability of the product in the market.

3. Stage #3: Research Programme on Social Media On one side of the world where Facebook blooms in the world of social media apps, the same is irrelevant for the Chinese audience. So, if you have a plan for outsourced ad operations on Facebook, you will not attract the public of China. This does not mean Social media apps don’t have an influence on them. It’s just a matter of the platform to be used. Now if the same ad operations are channelised on WeChat or Weibo, your business will flourish with China’s audience. Some more platforms that have proved to be convincing for marketing strategy are: ● Baidu ● Online Review Sites ● Forums The statistics show that about 49% of Chinese consumers rely on social media consultation to conclude their sales. The last point of contact with customers is the purchase deal. If the Chinese audience is satisfied by the approach of branding and marketing then it’s time to say cheers on the sales landed. This end result is achieved only when you follow a set of rules to impress the target audience. ● Engage product activity with KOLs (Key Opinion Leaders); ● Place informational content on Chinese platforms; ● Marketing strategy for pondering Chinese perception. From hereafter, come up with such ​ideas for ad operations that provide informative content to the audience. As the above strategy explains Chinese consumers are very keen upon reading detailed information.

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