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Half of earth’s Species could be extinct by 2100.

Half of earth’s Species could be extinct by 2100. Did you know that?. WHY?. Most people only know a few facts about animal extinction. If people aren’t educated, nothing will happen to conserve animals. Dull, uninspiring facts aren’t remembered.

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Half of earth’s Species could be extinct by 2100.

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  1. Half of earth’s Species could be extinct by 2100. Did you know that?

  2. WHY? • Most people only know a few facts about animal extinction. • If people aren’t educated, nothing will happen to conserve animals. • Dull, uninspiring facts aren’t remembered. • Entertaining and competitive media become viral. • Media can be composed to be subjectively persuasive. • People must subscribe to helping a cause, and can not be forced.

  3. Existing products

  4. WHAT? ECOLOGICAL • A viral 3D interactive environment based in the web browser that will give persuasive but accurate facts regarding animal extinction and conservation. • Built in webGL. • Introductory videos – Simon Sinek. • Containing 3D objects, video, images, sound and infographics. • Educational but not forceful or pestering. • Competitive, Facebook style quiz. • Integrated social networking, broadcasting and invitations.

  5. THE SURVEY • Designed to: • Help uncover the optimum user profile. • Decide on a media platform. • Work out the best the types of facts to show. • Aid in making the project viral.

  6. Adding to virality • Sinal Aral: • Invite and broadcast features increase adoption by 400-500%. • Daniel Tenner: • Viral loop. • Four virality principles. • Three Secrets: • People compulsively share emotional experiences (positive and negative). • WebGL • Recently getting a lot of recognition.

  7. USER PROFILE • Gender & Age Range • Technical Suitability • World Reach • Charitable Tendancy

  8. DESIGN • Research is split between three mediums: • Infographics. • Globe graphics. • Conservation websites. • Charities use inviting colours and many animal graphics. • The most interesting globes use surreal graphics. • Infographics show information in visual and text form to be more appealing.

  9. ACQUIRING MEDIA • 30 charities were contacted. • 10 have currently replied. • 5 give permission to use photos, video and text. • 5 ask to be contacted with more detailed requests. • Google 3D Warehouse.

  10. COLLABORATORS • Lauren Orlowski • Graphical design. • Tim Stone • Viral feature development.

  11. FINAL DELIVERY • Will have it’s own server and domain name. • Released into social networks. • Google Chrome Experiments. • Latest browsers with no plug-ins. • Touch screen in a gallery.

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