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Memory for General Knowledge. http://www.salon.com/health/feature/1999/09/16/memory/cov_memory.gif. Types of Long-Term Memory. Implicit Memory. http://www.scielo.br/img/fbpe/anp/v56n3a/1794f1.gif. Implicit Memory. Procedural. Implicit Memory. Priming Semantic Repetition
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Memory for General Knowledge http://www.salon.com/health/feature/1999/09/16/memory/cov_memory.gif
Implicit Memory http://www.scielo.br/img/fbpe/anp/v56n3a/1794f1.gif
Implicit Memory • Procedural
Implicit Memory • Priming • Semantic • Repetition • Propaganda effect
Semantic vs. Episodic Memory • Episodic Memory: • Memories for specific events that you yourself were involved in • Can be placed in a certain time or location • Semantic Memory: • General knowledge base http://abjectchaos.com/wp-content/uploads/2008/05/broken-arm.gif
Reconstructive Nature of Memory • Flashbulb Memories http://farm2.static.flickr.com/1134/1214806756_37b724f8c4_o.jpg
Reconstructive Nature of Memory • Eyewitness Memory • Loftus experiment 1: • Loftus experiment 2:
Reconstructive Nature of Memory • The Recovered/False Memory Debate
Memory for General KnowledgeSemantic Memory • Definitions of words • Verb tenses • Arithmetic facts • Historical facts • Scientific facts • Geography facts Sing sang was singing 2+2=4 mc2 = E What is the capital of Georgia?
Evidence for Semantic vs. Episodic Memory Type of information Temporal aspect Severity of context effects Amnesia patients
The Semantic Memory Models • Hierarchical Semantic Network Model • Cognitive economy Breathes air Mammal Live young Dog Four paws pointers Tail Bernese Mountain Dog Black, white, rust fur Node Exuberant
The Semantic Memory Models • Expansion of Hierarchical Model Depiction of spreading activation. Once the node for “bread” is excited, the activation travels to related nodes.
The Semantic Memory Models • Hierarchical Semantic Network Model • Problems with model • Hierarchy? Animal Mammal “A pig is a mammal.” “A pig is an animal.” Pig
Bird Robin Turkey The Semantic Memory Models • Hierarchical Semantic Network Model • Problems with model • Typicality effect “A robin is a bird.” “A turkey is a bird.”
The Semantic Memory Models • Feature Comparison Model • Features • Defining • Characteristic
The Semantic Memory Models • Connectionists Model Individual Neurons http://bittenandbound.com/wp-content/uploads/2007/11/brad_pitt.jpg http://www.aboutfilm.com/features/pearce/pearce-memento.jpg
Schemata • Scripts