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3/24 Video Warm-up

3/24 Video Warm-up. Identify the product. Describe the target customer. Describe the customer experience delivered by the business that will appeal to the target customer. Objectives of Promotion. Wants to learn more about product. Product purchased. Notify target market about product.

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3/24 Video Warm-up

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  1. 3/24 Video Warm-up • Identify the product. • Describe the target customer. • Describe the customer experience delivered by the business that will appeal to the target customer.

  2. Objectives of Promotion Wants to learn more about product Product purchased Notify target market about product Wants to own the product

  3. Objectives of Promotion Wants to learn more about product Product purchased A Awareness I Interest D Desire A Action Notify target market about product Wants to own the product

  4. The Marketing Funnel Above the Line (ATL) Aware (Inform) Express Interest (Interact) Below the Line (BTL) Take Action (Buy) Return (Buy Again) Talk (Word-of-Mouth)

  5. Promotional Mix

  6. The Promotional Mix Messages to Customers & Public Support Each Other Promotional Goals Persuade, Remind, Inform the Market about Products Create a Positive Public Image Advertising Public Relations Sales Promotion Direct Marketing Personal Selling

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