The Collaboration Challenge

1. The Collaboration Challenge

2. Case Studies • City Year & Timberland (community service) • CARE & Starbucks (international development) • Bidwell & Bayer (job training) • The Nature Conservancy & Georgia-Pacific (environment) • Jumpstart & American Eagle Outfitters (preschool education) SPNM 2001

3. The Jimmy Fund & Perini Corporation United Way of Seattle & Nordstrom American Humane Association & Ralston Purina Time to Read & Time Warner Amnesty International & Reebok Beginning with Children & Pfizer National Science Resources Center & Hewlett-Packard United Negro College Fund & Merck Reading is Fundamental & Visa National Geographic & MCIWorldCom. Survey SPNM 2001

4. + Minimum Sustainability - + Why partner? The Motivational Spectrum Utilitarianism Blended motivation X X Altruism SPNM 2001

5. Collaboration Continuum II Transactional I Philanthropic III Integrative Relationship stage Level of engagement Low High Importance of mission Peripheral Strategic Magnitude of resources Small Big Scope of activities NarrowBroad Interaction level InfrequentIntensive Managerial complexities Simple Complex Strategic value Low High SPNM 2001

6. Making the Connection Touching Personal Experiences Hitting Core Values Engaging Top Leadership Motivating Through Service SPNM 2001

7. Ensuring Strategic Fit • Investing Up Front • Discovering the Fit • Using Experts SPNM 2001

8. Collaboration Value Construct What is the collaboration’s value? Value definition • Benefits & Costs • To the Nonprofit • To the Corporation • To Society SPNM 2001

9. Buying preference Loyalty Customers Image enhancement Emotional connection Benefits to Company Specific, intense connection with stakeholders Generic good will Emotional gratification SPNM 2001

10. Customers Motivation HHRR Loyalty Productivity Recruiting Selection Retention Diversity management Benefits to Company Specific, intense connection with stakeholders Generic good will Emotional gratification SPNM 2001

11. Credibility Government Access Favorable Treatment Benefits to Company Customers HHRR Specific, intense connection with stakeholders Generic good will Emotional gratification SPNM 2001

12. Community Support Suppliers - distributors Engagement Benefits to Company Customers HHRR Government Specific, intense connection with stakeholders Generic good will Emotional gratification SPNM 2001

13. Customers Benefits to Company HHRR Competitive advantages Government Access to special resources Community Better internal process management Repositioning of product or brand Suppliers - distributors Specific, intense connection with stakeholders Generic good will Emotional gratification SPNM 2001

14. Access to funding Access to the media Access to government Management techniques Access to other partners Operating technology Access to suppliers Communication techniques Access to volunteers Capacity to lead Benefits to NGO Competitive advantages Distribution / expansion channel Greater exposure + Greater credibility Capacity building Cash or in-kind donations SPNM 2001

15. Value Creation • “Generic Resource Transfer” • “Core Competencies Transfer” • “Joint Value Creation” SPNM 2001

16. Value Balance • Two-Way Flow • Perceived Equity • Motivation & Influence Risks SPNM 2001

17. Value Renewal • Benefit Transferred • Needs Change • Complacency Risk • Innovation Imperative SPNM 2001

18. Managing the Relationship • Organizing Responsibility • Communicating Effectively • Building Trust • Ensuring Accountability SPNM 2001

19. Collaboration GuidelinesSeven Cs of Strategic Collaboration • CLARITY of Purpose • CONNECTION with Purpose and People • CONGRUENCY of Mission, Strategy, and Values • CREATION of Value • COMMUNICATION Between Partners • CONTINUAL Learning • COMMITMENT to the Partnership SPNM 2001

20. The Collaboration Challenge