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26 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan ,

26 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan , Jennifer Baker, Brooke Davis, Julie Rouse, Sam Jacobi, and Bret Barner. Wildlands Restoration Volunteers.

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26 April 2012 NR400: Public Relations in Natural Resources Amy Yedo , Allie Scholan ,

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  1. 26 April 2012 NR400: Public Relations in Natural Resources Amy Yedo, Allie Scholan, Jennifer Baker, Brooke Davis, Julie Rouse, Sam Jacobi, and Bret Barner

  2. Wildlands Restoration Volunteers • “a non-profit organization that provides an opportunity for people to come together, learn about their natural environment, and take direct action to restore and care for the land” (WRV.org) • Colorado and Wyoming • 60 current projects • 180 projects completed: • 11 miles of stream and shoreline restored • 15 miles of road obliterated • Annual fundraising concert event

  3. Goals and Objectives • Goal 1: • Increase volunteer numbers and organization membership • Objectives • Create Facebook page for Fort Collins WRV chapter • Press release for general volunteers • Create slide show for concert highlighting restoration services • Distribute briefing paper to potential publicity sources Photo courtesy of WRV website

  4. Goals and objectives • Goal 2: • Increase concert attendance to 500 and funds generated • Objectives: • Press Releases • Facebook event page • Book popular local bands for concert • Book popular guest speaker for concert • Create eye-catching flyers • Compile list of flyer placements • Organize children’s activities for concert

  5. Goals and Objectives • Goal 3: • Become involved in administrative process of non-profit organization • Objectives: • Attend board member meetings • Input in the public relation aspect of organization • Supply PR plan for increased member involvement and Wildland Jam 2012

  6. Audiences Stakeholders Target Audience Front Range Community Outdoor enthusiasts/ recreationists Avid volunteers Ages 18-65 University community Professionals w/in field • NGOs, such as The Nature Conservancy and Trees, Water, and People • GOs such as USFS, USGS, BLM • Private land owners • Municipalities-open spaces • Local residents and recreationists

  7. New Volunteers/membership • PR Implementations: • Briefing Paper • Press Releases • Public radio and Newspapers • Facebook™ chapter page • http://www.facebook.com/wlrvftcollins • Slide show • YouTube ™

  8. It is amazing, and yet, it is something you will learn to expect from WRV projects.  With no great level of individual expertise, your crew of volunteers has closed off and repaired a badly damaged hillside, has prevented further erosion and deposition of soil into streams, and has put the wounded hillside on a course to recovery and renewed ecological health.  Within a year the mixture of grasses and wildflowers you have seeded will be growing knee high. www.wlrv.org

  9. Arapaho NWR Boardwalk Construction June 26-30, 2008 Photographer(s): Desiree Holtz, Ed Self, Randy Buchter

  10. Trainings.... • Project Leadership • Technical Advising Orientation-Boulder & Fort Collins • Instructor of Ecological Restoration-Crew lead-Boulder & Fort Collins • Tool Manager Orientation-Boulder • Project Support/cook training-Boulder & Fort Collins • Wilderness first aide training 8hr & 16 hr • Trail Skills Training (Hewlett Gulch & Summit Lake) • Seed Collection Crew leader training • Crew Leader Training in Ecological Restoration - Summer Session - Boulder and Mt Evans

  11. Medicine Bow-Routt Seed CollectionJuly 24-25, 2010

  12. Outreach opportunities…2012 • New Belgium tasting room • Outreach at the Colorado Environmental Film Festival • CSU Ag/NR Career Fair • FRCC NR Career Fair • CSU Ag/NR Career Fair • Larimer County Farmers Market • Otterbox, OtterCares, Community Volunteer Fair • Girl Scouts Earth Hour Environmental Fair • REI Get Involved Outreach 2012 • New West Fest (outreach event) • Outdoor Stewardship Day at the Capitol • Green Expo Denver Outreach 2012 • Boulder Creek Festival

  13. What: 3rd Annual Wildland Jam Benefit Concert for WRV • Where: Avogadro's Number • When:July 7th 2-11pm EVENT

  14. Poster Construction by Jennifer Baker

  15. WildlandJam 2012 • PR Implementations: • Event Facebook™ page • Poster/Flyer construction • Composite of poster/flyer locations • Briefing paper • Press releases • Public radio and newspapers • Composite of press release avenues • Organize children’s activities/caretaker

  16. Evaluations • S.W.O.T • Strengths • NR engaged community • Weaknesses • Communication with WRV (timeliness and clarity) • Their goals were unobtainable/unclear • Micromanaging and lack of delegation • Opportunities • Active PR engagement in the community • Threats • Liquor license suspension • Lack of community support/free PR

  17. ¿¿¿¿¿Questions?????

  18. Quiz • What does W.R.V. stand for?

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