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Victory Athletics

Owner Sam Stewart. Victory Athletics . Mission Statement. Licenses/ registration: Retail business $25.

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Victory Athletics

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  1. Owner Sam Stewart Victory Athletics

  2. Mission Statement Licenses/ registration: Retail business $25 Victory Athletics mission is to bring every ounce of athlete out of everyone and inspirer them to become a better athlete every day. We will strive to keep you motivated and keep you going with our variety of equipment that will help you excel in every sport.

  3. Products- Athletic apparel •Pants ($25-100) •Shorts($25-55) •Long/short sleeve shirts($25-55) •Socks($5-30) •Hoodies($25-100) •Jackets ($25-140) Athletic footwear •Running shoes ($24-$120) •Racing shoes/spikes ($24-$120) •Walking shoes ($24-$80) •Cleats (football, soccer, baseball/softball) ($30-$100) •Sandals ($15-$50) •Casual shoes ($55-$130) •Boots($55-$130) Fan gear •team hoodies($50-75) •team shirts($15-35) •team jackets($35-100) •Sport jerseys ($15-130) Accessories •watches($5-140) •gloves($15-50) •socks ($5-30) •bags($15-75) •sunglasses($20-175

  4. Trends and barriers Trends change according to what season is in. Some barriers that might be in the way are things like big business, like footlocker, Eastbay, dicks sporting goods, or more business that are around me.

  5. Customer profile • The average age is 35.9 yrs. (m) and 36.7 yrs. (f)• Participants in sports• wants good high quality sports equipment• has good prices • Lives in South Park P.A.• Average household income $50,000-$74,999• 91% have a high school or high degree

  6. Human resources Works well with other(s) and has leadership skills. Knows how to resolve problems, also knows about sports. Can work multiple times a week until closing time, is good with money. And is very trust worthy. Qualifications:Good leadership skills, gets along with others, how to manage money. Organizational chart:

  7. Market Research

  8. Target market The average age is 35.9 yrs. (m) and 36.7 yrs. (f). The target market is people who participate in any sport, and they want good quality sports equipment. The average household income is $50,000-$74,999.

  9. Competitive Analysis The Dicks Sporting Goods sell about the same things but their prices very between stores and online. Finish line also sells the same things but they are located farther away. There prices are also a lot more then what mine will be. Also Champs Sports is not as close and prices are a lot. What I will do to beat them is be located closer and have better prices compared to them and have more of a verity then them.

  10. Expected market share

  11. SWOT Analysis Strengths--- selling athletic gear, see better prices and better quality.Weaknesses--- advertisement could improve, and advertising to the public.Opportunities---advertising more to the public. Threats--- competing against bigger business

  12. Financial Plan

  13. Start-up cost • Equipment and supplies• Computers: (4 @ $1000) $4000• Cash register: (3 @ $1200) $3600• Supplies: $500Subtotal $8100• Furniture and fixtures• Tables: (3 @250) $750• Shelves: (6 @ $75) $450• Cloths stands: (6 @ $50) $300Subtotal $1500 Remodeling• Paint $400• Carpet $1500Subtotal $1900Legal and accounting fees $3000Wage/salaries ($8/h to start) $320TOTAL $14,820

  14. CASH FLOW STATEMENT

  15. Monthly income statement

  16. Thank you

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