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IRELAND NOW! Current Performance and Visitor Trends Brian Maher, Head of Policy and Futures, Fáilte Ireland

IRELAND NOW! Current Performance and Visitor Trends Brian Maher, Head of Policy and Futures, Fáilte Ireland. Global View International Tourist arrivals up 7% in 2010 Up almost 5% in the first half of 2011 Forecast for 2011 – World arrivals +4%–5% Europe arrivals +2%–4%

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IRELAND NOW! Current Performance and Visitor Trends Brian Maher, Head of Policy and Futures, Fáilte Ireland

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  1. IRELAND NOW! Current Performance and Visitor Trends Brian Maher, Head of Policy and Futures, Fáilte Ireland

  2. Global View • International Tourist arrivals up 7% in 2010 • Up almost 5% in the first half of 2011 • Forecast for 2011 – World arrivals +4%–5% Europe arrivals +2%–4% Source: World Tourism Organisation (UNWTO)

  3. Potential European “Sports” Holidays Source: IPK International European Travel Monitor

  4. Top Ten European “Sports” Holidays Source: IPK International European Travel Monitor

  5. European “Sports” HolidaysTop Ten Originating Countries Source: IPK International European Travel Monitor

  6. European “Sports” HolidaysTop Ten Destination Countries Source: IPK International European Travel Monitor

  7. Irish Tourism 2010

  8. Overseas Tourism Performance (000s) 2000-2010(p) CSO/NITB/Fáilte Ireland

  9. Overseas Tourism Performance (000s) 2000-2010(p) CSO/NITB/Fáilte Ireland

  10. Overseas Performance January-August (000s) 2007-2011 CSO/NITB/Fáilte Ireland

  11. Tourism Earnings 2009 and 2010 (p)

  12. Overseas Activity Tourism in Ireland Worth €830 million in 2010

  13. Economic Contribution of Activity Tourism High yield segment Spend 45% higher than the average overseas visitor

  14. Activity Tourism 2010

  15. Volume and Value of Activity Tourism

  16. Length of Stay (%) Source: Survey of Overseas Travellers 2010

  17. Types of Walking (%) Source: Survey of Overseas Travellers 2010

  18. Types of Walking (%) Source: Survey of Overseas Travellers 2010

  19. The Walking Product among Overseas Visitors Important in choice of Ireland 245,000 Source: Survey of Overseas Travellers 2010

  20. Types of Water-based Activity excluding fishing and swimming (%) Source: Survey of Overseas Travellers 2010

  21. Types of Fishing – 123,000 overseas participants (%) Source: Survey of Overseas Travellers 2010

  22. Participants by Market (%) Source: Survey of Overseas Travellers 2010

  23. Social Class and Age Source: Survey of Overseas Travellers 2010

  24. Party Composition and Experience of Ireland Source: Survey of Overseas Travellers 2010

  25. Route of Entry (%) Source: Survey of Overseas Travellers 2010

  26. Use of Car (%) All Holiday Activity Holiday Source: Survey of Overseas Travellers 2010

  27. Regions Visited Source: Survey of Overseas Travellers 2010

  28. Information sought Source: Visitor Attitudes Surveys

  29. Where looked for information Source: Visitor Attitudes Surveys

  30. Accommodation Used Source: Survey of Overseas Travellers 2010

  31. Rating of accommodation - facilities and value Source: Visitor Attitudes Surveys in Destinations

  32. Rating of Activities Source: Visitor Attitudes Surveys

  33. Rating of Other Aspects (Activity Holidaymakers) Source: Visitor Attitudes Surveys

  34. THANK YOU FOR YOUR ATTENTION

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