Web 2.0 Evolution

1. E2O Zurich Partner Exsite Enterprise 2.0 Product PortfolioAndrew GilboyVice President Enterprise 2.0 EMEA

2. The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Web 2.0 Evolution Web 1.0Distributing Information Web 1.5Connecting Systems Web 2.0Engaging Users

4. Enterprise 2.0Web 2.0 in your IT environment Generation X Generation Y IT Departments can be an enabler, or a roadblock

5. Enterprise 2.0 Areas of Impact Customer Organisation Business Community

6. Solution = Evolution, Not RevolutionLeverage Investments and Meet Requirements IT and Business Requirements Enterprise Investments Portal and Web Applications EnterpriseApplications End User Requirements Service Level Agreements IdentityManagement BPM and SOA EnterpriseSecurity Content Repositories Auditing and Compliance Scalability Databases Systems Legacy Systems Cost Constraints All of which benefit from better user engagement

7. Community Social App Professional Web Presence Enterprise 2.0 Platform Composite Application Content Management Users Content Services Apps Enterprise 2.0 – Product RequirementsThe convergence of process, composite, portals and websites

8. The Information in Our Organizationsfrom Gartner Group 80% of information is unstructured 42% of transactions are still paper-based 79% of companies have 2+ repositories 40 % of IT budgets are spent on integration 25% have 15+ repositories 30% of people’s time is spent searching for relevant information

9. It’s already happening “The benefits and challenges of Enterprise 2.0” Source Enterprise 2.0 survey, KPMG International “Which of the following E2.0 technologies do you use daily?”

10. Incorporating Web 2.0 ServicesCreating an Enterprise 2.0 Experience Wiki RSS Create Page Mobile Blogs

11. Deploying E2.0 – Building Blocks “Enterprise 2.0 should not be viewed or deployed as a standalone system, rather part of an integrated enterprise strategy” AIIM Market IQ; Enterprise 2.0: Agile, Emergent & Integrated; Q1 2008

12. The Opportunity

14. Oracle Enterprise 2.0 Solutions – Key Components Oracle WebCenter Suite Next GenApplication UI Highly AvailableTransactionalPortal WebCenterFramework WeblogicPortal CollaborationPortal ProductivityServicesfor portals WebCenterInteraction WebCenterServices Oracle Universal Content Management DocumentManagement Web ContentManagement Records & RetentionManagement DocumentCapture DigitalAssets Management Information RightManagement 14

15. Key EMEA Market ThemesConsistent Across Industries 1 Infrastructure 2 Customer Intimacy 3 Content Risk & Compliance 4 Collaborative Portals & Web 2.0 5 Composite Applications

16. Composite ApplicationsFocus on existing Oracle install base • Content Management and Portal Enablement for Oracle Applications • Siebel Files Replacement • I.E. Rabobank • Document Capture and content processes EBS / JDE / PSft • UCM and WCS for Applications • E-Business Suite • Oracle Transport Management • PeopleSoft • Retek 5 Composite Applications

17. Friesland Foods Friesland Foods has 14,600 employees across 100 Countries with revenues of 5.1 billion euros in 2007. Requirement • To provide a solution to capture all Electronic Documents involved with the supply of Foodstuffs to meet European Legislation. • To link togther all records by customer and supplier with full version control, security and records management. Solution • Friesland Foods integrated UCM and E-Business Suite to provide the relationship between the Supplier Contract, Order Schedules and Shipment notes. E-Business Suite cannot link or provide meta-data for Documents. • Oracle Document Capture is used to scan, tag and index all hardcopy documents. Benefits • Within E-Business Suite Friesland Foods are able to see a complete audit trail for each supplier order through to delivery to their customers. • All Documents now have full records and retention policies for storage and ease of access in future and also potentially from other applications such as a supplier portal.

18. UK Home Office • The Home Office is implementing a ‘Shared Business Services’ (SBS) platform. The SBS platform will support 24,000 employees across Core Home and BIA with HR, Finance and Procurement processes. • Improve Compliance to The Freedom of Information Act Solution • Integrating UCM into E-Business Suite to provide full lifecycle management for all documents.

19. Document Capture • “To reduce paper usage and ensure compliance with financial record retention regulations, we needed a document-capture system that would make it easy for users to scan and index documents. Oracle Distributed Document Capture delivered a reliable, scalable solution.” • Trevor Salt, EMEA and APAC i-VAULT! Product Manager, JPMorgan

20. InfrastructureOpportunity in Mature Markets • Consolidation & Rationalisation of content management systems • Consolidation & Rationalisation of Web Infrastructures • Communications Infrastructure deployments • Particularly for mature markets such as UK, Benelux, Nordics • Key references such as UBS, ING, Aegon, Swedebank, Reuters, Blackrock, BAE. • Driven by SSR in key markets 1 Infrastructure

21. Oracle UCM as Infrastructure: Rapid Deployment • HeidelbergCement is a 70,000 Person Organisation and the largest supplier of materials for construction in Europe • After the acquisition of Hanson, Heidelberg Cement needed to rapidly change all the Hanson websites. • They chose to migrate all to a single Oracle UCM platform and the first project to migrate Hanson’s main corporate site was completed in just 45 days demonstration the incredible out-of-the-box functionality of Oracle UCM and it’s ease of use and deployment

22. Customer IntimacyOpportunity in all Markets • All issues related to the ‘customer’ such as: • Self-Service on the Web / Multi-site Management / Multi-channel Management / Customer Acquisition & Retention • Personalization / Next best action / Brand Consistency / Speed to Market • Particularly for verticals with millions of customers and broad product base such as: • Telecom, Retail, Financial Services, Utilities, Public Sector (Citizen Self-Service) • Key references such as ING, Swedebank, Blackrock, Esure, The Club, DWP, DirectGov, Vodafone • Driven by SSR, focused account-by-account strategy in key markets 2 Customer Intimacy

23. Manage the Customer Relation Rabobank is a leader in Food and Agri financing and in sustainability-oriented banking. The Rabobank Group has the highest credit rating (AAA) and in terms of Tier 1 Capital, the organisation is among the world's fifteen largest financial institutions. Rabobank required: • A centralised, consolidated Enterprise Content Management system • A fully into the business processes and the User Interface of their Siebel deployment integrated solution • A scalable solution for over 34.000 employees to access customer related documents • A content platform that could fulfil their future needs for RM and WCM

24. Citizen Portal One of Tony Blair's principle eGovernment initiatives’ Directgov brings together the widest range of public service information and services online in the UK: • Deliver a portal for all UK Government Departments • Produced by the Central Office of Information, Directgov provides information from across UK government departments on topics ranging from travel safety and parental leave to special educational needs and local NHS services.

25. Online PlanningArchive – City of Arnhem • “Arnhem has a wealth of information, which is not widely accessible. By leveraging Oracle to upload our planning archive online, we are improving the service we offer to city employees, citizens, and companies.” – Hemmo de Groot, Director, Information Management,

26. Content Risk & ComplianceOpportunity with all Oracle Database Customers • Although compliance is a general issue in all markets, its not a driver for purchasing • Content Risk refers to the ‘risk’ of keeping information / not keeping information, hence areas to consider are: • Records Management (URM) • Retention Management (URM) • Archive (UOA) • Information Security (IRM) • Focus area is Universal Online Archive, targeting existing Oracle DB customers • Limited references for UOA (La Caixa), URM (ING), IRM (Renault F1) • UOA key focus area driven by TSR in all markets •  URM is not (and will not be MoReq2) compliant for a significant amount of time – at least until end calendar 2010. 3 Content Risk & Compliance

27. Money-wise IRM • Czech National Bank ensures safety for working materials which are used for the Bank Board's decisions regarding monetary policy before it gets publicly announced Oracle IRM is delivering: • Secure communicationbetween CNB and Ministry of Finance • Safety assurance of sensitive information • Policy-based control of documents • Monitoring of users‘ activities

28. Company • KPN is the largest telephone, Internet and television services provider in The Netherlands • Requirements • Needed to handle millions of customer documents as records for both compliance and efficiency requirements. • E-Business Suite Application couldn’t provide either the functionality to manage the requirements or the huge volumes • Solution • Oracle UCM integrated in E-Business Suite to provide document lifcycle management for over 400,000 records per day. • The records now managed and will made available to the busines

29. Collaborative Portals & Web 2.0Revenue generating Opportunity with 2.0 • Focus on Collaboration such as: • Self Service Portals • Supplier Extranets • Large and complicated Intranets • Knowledge Management • Key references such as Vodafone, Credit Suisse and Airbus 4 Collaborative Portals & Web 2.0

30. Delivering lower cost The world's leading logistics group, Deutsche Post, was looking to facilitate one-to-one dialogue with its customers, improve cross-selling and up-selling while driving cost savings via self-service: • Developed the Deutsche Post World Net - mydeutschepost.de - and - mydhl.de – portals using Oracle WebLogic Portal • Delivered cost savings due to the use of innovative online customer self service • Improved cross-sell capability through a unified view of products and services

31. Ringing the changes • Vodafone, the world's leading mobile telecommunications company, sought: • To provide a single technology platform for all Vodafone websites worldwide • Call centres, retail outlets all working from the same versions of unstructured data • In partnership with Sapient Oracle’s solution has delivered: • A single version of the truth across all channels to the customers • WebLogic Portal • UCM • IRM • Secure documents across the enterprise

32. Products Overview

33. Oracle Enterprise 2.0 Solutions – Key Components Oracle WebCenter Suite Next GenApplication UI Highly AvailableTransactionalPortal WebCenterFramework WeblogicPortal CollaborationPortal ProductivityServicesfor portals WebCenterInteraction WebCenterServices Oracle Universal Content Management DocumentManagement Web ContentManagement Records & RetentionManagement DocumentCapture DigitalAssets Management Information RightManagement 33

34. Oracle Content ManagementComprehensive Product Portfolio Active Content Transactional Content Historical Content Imaging & Process Management (I/PM) Document Capture BPM Universal ContentManagement (UCM) Universal OnlineArchive (UOA) Document Archive E-MailArchive Digital AssetManagement Web ContentManagement DocumentManagement Oracle Federated Content Management Services Universal Records Management (URM) Information Rights Management (IRM) Secure Enterprise Search (SES) 34

35. WebCenter Framework & ServicesRobust Application Platform and Enterprise 2.0 WebCenter Anywhere WebCenter Enterprise 2.0 Services Mashups Social Networking Integrated Workflow Analytics Portlet Interoperability Content Integration WebCenter Framework Search Framework Portlet Runtime JDeveloper Extensions Resource Catalog Customizable Components Content Application Development Framework Oracle Application Server/Oracle WebLogic Server

37. Thanks - Questions?