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course outline

DEC5068 Contemporary Management & Entrepreneurship Mr. Tan Teck Ming Centre for Diploma Programmes Multimedia University tmtan@mmu.edu.my www.facebook.com/sobbez www.brandattachment.com FSER 2009 (06-252 3091). course outline. Overall about DEC5068 - fundamental of business management

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course outline

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  1. DEC5068 Contemporary Management & EntrepreneurshipMr. Tan Teck MingCentre for Diploma ProgrammesMultimedia University tmtan@mmu.edu.mywww.facebook.com/sobbezwww.brandattachment.comFSER 2009 (06-252 3091)

  2. course outline • Overall about DEC5068 - fundamental of business management entrepreneurship subjects • 70% Course Work - classroom assignment and project • 30% Midterm - open book (case study)

  3. Assessment • Week2 (10%)-MMU business environment • Week2 (10%)-Air Asia operation summary • Week3 (20%)-Web operation management + Social media marketing • Week4 (10%)-Business plan • Week5 (10%)-Business plan • Week6 (5%)-Business plan • Week7 (5%)-Business plan • Week8 (30%)-Midterm 2 hour open book

  4. Week2 (10%)-MMU business environment Observation on: • Economic environment • Social environment • Political environment (Policy) • Legal environment (Rules and regulation) • Technological environment (500 words)

  5. Week2 (10%)-Air Asia operation summary Read the AirAsia material as given, write a proposal on how the AirAsia’s operational Business Modal could lead to international business. (500 words)

  6. Week3 (20%)-Web operation management + Social media marketing Choose any one of the Social Media Company (http://en.wikipedia.org/wiki/Social_media), explain the nature of the business. (300 words , 5 marks) Based on the above Social Media Company, explain how the company perform their Web Operational Management in term of • Web Strategy, • Web Governance, • Web Execution, and • Web Management (800 words, 15 marks) DON’T COPY　＆　PASTE

  7. Business plan 30% (Week 4 to 7) Please brainstorm a business that you wish to propose to investors, in order to get financial support ($$$), amounted RM 500,000. Based on the idea of the Business that you want to do, write a business proposal, update from week 4 to 7. Make sure the proposal is realistic (can operate), impressive, believable, as well as easy to understand. Excellent business plan would be recommended to BICC competition

  8. Week4 (10%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. • Description of Product or Services • Marketing Plan Please include Image, figure, graph to impress the investors. (300 words)

  9. Week5 (10%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. • Operational Plan • Management and Organization Please include Image, figure, graph to impress the investors. (300 words)

  10. Week6 (5%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. • Projected Sales • Startup Expenses and Capitalization • Cash Flow and Financial Plan Please include Image, figure, graph to impress the investors. (150 words)

  11. Week7 (5%)-Business plan You should focus on the following sections in this week, make sure you have finished before the end of this week. • Executive Summary (1 page) • General Company Description (2 pages) Please include Image, figure, graph to impress the investors.

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