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“ABOVE BOARD”

“ABOVE BOARD”. TRADING LEGAL TIMBER DVD PROJECT. Aim of the DVD communication project. To present the business case to timber company managers to increase trade in legal timber and curb illegal trade. To influence business2business practice particularly in the far East and USA.

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“ABOVE BOARD”

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  1. “ABOVE BOARD” TRADING LEGAL TIMBER DVD PROJECT

  2. Aim of the DVDcommunication project • To present the business case to timber company managers to increase trade in legal timber and curb illegal trade. • To influence business2business practice particularly in the far East and USA.

  3. Aim of the DVDcommunication project • To illustrate the changing market trend toward legal timber procurement as a result of environmental NGO pressure, Consumer country government legislation changes, and consumer demand. • To visualise the legal trading message.

  4. FORMAT • Not a documentary but rather a pithy 14 minute series of messages for meetings & communications between timber industry companies.

  5. PRODUCTION • UK Production translated into French, German, Dutch, Spanish and Japanese • A special version for Far East Russia for producers exporting to China • Specially targeted in-country production for China

  6. DISTRIBUTION Available free (in coming months) for users particularly: • Timber companies and industry supply chains • Timber trade federations • Environmental and Educational Institutions • NGOs Contact cidt@wlv.ac.uk for copies.

  7. POSSIBLE FUTURE OPTIONS • Television adverts (<1 minute) for legal timber • Television documentary (60 minutes) to examine in more depth the issues around illegal logging

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