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WILLIAMS-SONOMA vs Crate & Barrel

WILLIAMS-SONOMA vs Crate & Barrel. By: Kristen Spencer, Samantha Cogley , Teresa Pierce, & Sandra Krugh. What is the purpose of the site?. Offer a high quality and decorative products to their customers via the internet Broad range from cookware to housekeeping supplies

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WILLIAMS-SONOMA vs Crate & Barrel

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  1. WILLIAMS-SONOMAvsCrate&Barrel By: Kristen Spencer, Samantha Cogley, Teresa Pierce, & Sandra Krugh

  2. What is the purpose of the site? • Offer a high quality and decorative products to their customers via the internet • Broad range from cookware to housekeeping supplies • Big on customer interaction www.williams-sonoma.comwww.crateandbarrel.com

  3. Does the site convey a positive or useful branding message for the company? • First thing you see is a large image of food which gives the visitor a “warm and fuzzy” feeling. • Comforting home feeling • Makes you want to start cooking www.williams-sonoma.comwww.crateandbarrel.com

  4. Who is the intended audience? • Customer who can afford higher quality cooking products • People who cook more than eat out • Women between 30-60 • Most likely purchase seasonal products www.williams-sonoma.comwww.crateandbarrel.com

  5. What “customer solutions” informational content is provided as added value? • Shipping information • Return Instructions & Policies • Registries • Store Search • Catalogues • Email List • Safety Recall Page • Designer Marketplace Page www.williams-sonoma.comwww.crateandbarrel.com

  6. What revenue model(s) is the site following? • Product revenue model • Show images of the product • Description of product www.williams-sonoma.comwww.crateandbarrel.com

  7. Do they appear to have affiliates, alliances, a market place, or other marketing relationships? • Part of a “Family of Brands” • “No Kid Hungry” • Visa • Collaborates with chefs and cookbook authors • Partners with high-end bakeries, restaurants, farms, ranches, wineries, breweries and individual chefs www.williams-sonoma.comwww.crateandbarrel.com

  8. What features and functionality are provided? • Tabs at the top to help figure out what you would like to find • Spot for your own recommendations www.williams-sonoma.comwww.crateandbarrel.com

  9. Is the site well designed from the point-of-view of usability, ease of navigation, speed? • It is fast • Easy to navigate site • Tabs at the top of the screen www.williams-sonoma.comwww.crateandbarrel.com

  10. Do they utilize social media? • Facebook • YouTube • Pinterest • Blog • Twitter • Google + • Linkedin www.williams-sonoma.comwww.crateandbarrel.com

  11. Do they utilize mobile commerce? • Mobile site m.wiliamssonoma.com • Easy navigation and access • Express check out option • Most important components of websites to the customer are clearly visible • Introduction images are all focused on a theme • Mobile site does not support international commerce www.williams-sonoma.comwww.crateandbarrel.com

  12. Do they have an international presence? • Use Fifty One • Ships to over 90 countries • You can track orders • Supports 3 credit cards Visa, MasterCard, American Express • Large scale items cannot be shipped • Hazardous materials • Electric items intend for US use • Items with licensing restrictions • Gift cards www.williams-sonoma.comwww.crateandbarrel.com

  13. How does the website usability compare to Williams-Sonoma? • Not organized as well • Serves its purpose but not as aesthetically pleasing • Find products on by what room they are in • They have an app www.williams-sonoma.comwww.crateandbarrel.com

  14. Are the strategies for the two websites different? • Sell their product • Don’t use OPEN Branding • Promote sales more than product • Targeted more toward younger market • Less Expensive www.williams-sonoma.comwww.crateandbarrel.com

  15. What are the significant differences in assortment between the two websites? • More home furniture than food • Outlet department • Targeted more toward younger market • Less Expensive www.williams-sonoma.comwww.crateandbarrel.com

  16. What are the significant differences in the two website features and functionality? • 3D room designer • Photo Gallery • Check gift card balance online • Provide customer feedback • Catalog • Select products out of the catalog www.williams-sonoma.comwww.crateandbarrel.com

  17. SWOT www.williams-sonoma.comwww.crateandbarrel.com

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