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The Best B2B Marketing Stats to Boost Your Campaign in 2019

Take a look at this list of B2B Marketing Stats to Boost Your Campaign in 2019.<br>Website: https://www.tradekey.com/

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The Best B2B Marketing Stats to Boost Your Campaign in 2019

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  1. The Best B2B Marketing Stats To Boost Your Campaign in 2019 Presentation By:https://www.tradekey.com

  2. B2B Social Media Marketing 01 02 03 04 50% of LinkedIn users say they are more likely to buy from a company they interact with on LinkedIn. 80% of B2B social media leads come from LinkedIn 94% of B2B marketers use LinkedIn for content distribution 79% of marketers said they saw increased traffic with as little as 6 hours a week invested in social media marketing

  3. General B2B Digital Marketing Statistics In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago. ( Statista ) Worldwide internet user penetration in 2017 was 46.8%. That’s expected to grow to 52.4% by 2020. ( Statista ) (KoMarketing) • The leading reason business buyers have limited engagement with B2B vendors is because marketers are sending them too much irrelevant content (34%). • (Ring Lead, 2017) 67% of purchases for multiple industrial manufacturing and pack-and-ship industries were influenced by digital. • 85% of B2B marketers say lead generation is their most important content marketing goal. (Google, 2018)

  4. More than 50% of people worldwide use their mobile device over their desktop. • The length of your content matters! Today, the average word count on the first page of Google is 1,890 words! • Over three million blog posts are written each day • Nearly 90% of marketers said improving their ability to track and analyze marketing efforts is a top priority. • 86% of B2B companies maintain a blog • 60% of all marketers are creating a new piece of content every day. • 28% of marketing professionals have reallocated their traditional advertising budget to digital marketing. B2B Content Marketing

  5. In a recent survey, over 40% of people admit they skim over blog posts • 63% of marketers believe their biggest challenge is generating traffic and leads • Blog posts with 6-13 word titles attract the most clicks • 50% of B2B Marketers see producing content consistently as a top content marketing challenge. • 48% of marketers are adding YouTube to their content distribution channel plan for the next year • Companies that blog 15 or more times per month drive 5x more traffic than companies that don’t blog. • 70% of B2B marketers in 2016 plan to create more content in 2017. B2B Content Marketing

  6. 70% of B2B buyers increased mobile usage significantly over the past two to three years, and 60% expect to continue to increase their mobile usage. • Mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennial, Gen Z, and the increasing use of smartphones by older workers. • Mobile marketing can accelerate time to B2B purchase by 20%. • 50% of B2B search queries today are made on smartphones, and this percentage will grow to 70% by 2020. • 80% of B2B executives research products or services on a tablet in the evening. • (IDG Global Solutions) • (Google, 2017) • (Google, 2017) (BCG, 2017) (BCG, 2017) Mobile Marketing Statistics

  7. B2B Website Design Statistics 22% 42% 44% 45% 46% 37% Will leave a website because of a lack of message (MarketingProfs, 2015) Will leave because of poor design or navigation(MarketingProfs, 2015) • Are looking for personalized content portals. Of B2B marketers say the main reason they abandon websites is because there’s no contact info immediately visible. • of companies have a mobile-optimized website (B2BMarketingZone, 2018) • (11 out of 50) of the fastest-growing B2B companies have a live chat widget on their website. (Drift)

  8. B2B SEO Statistics • of B2B marketers say SEO has the biggest impact on their lead generation goals. (Marketing Charts) 71% 59% of B2B researchers begin their research with generic Google searches A F On average, B2B researchers do 12 searches prior to engaging on a specific brand’s site. of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Junto, 2017) of B2B researchers use the internet during the B2B research process. (Google, 2015) 57% 89% E C D • of enterprises are investing more than $20,000 on SEO each month. (B2BMarketingZone, 2018) of B2B researchers who are online use search specifically to research business purchases 45% 90%

  9. Sources • Google: https://www.thinkwithgoogle.com/consumer-insights/the-changing-face-b2b-marketing/, https://www.thinkwithgoogle.com/marketing-resources/experience-design/rebranding-strategy/ • Content Marketing Institute: https://contentmarketinginstitute.com/2017/09/research-habits-content-marketers/ • Hubspot: https://www.hubspot.com/marketing-statistics • MarketingProfs: http://www.marketingprofs.com/charts/2015/27454/what-b2b-buyers-value-most-on-vendor-websites • BizReport: http://www.bizreport.com/2018/10/study-b2b-buyers-want-video.html • Business2Community: https://www.business2community.com/b2b-marketing/b2b-buying-cycles-getting-longer-01937366 • Accenture: https://www.accenture.com/us-en/insight-b2b-customer-experience • Experian: https://www.experian.co.uk/business-express/hub/wp-content/uploads/2018/03/B2B-Marketing-Trends-2018.pdf • Boston Consulting Group (BCG): https://www.bcg.com/publications/2017/marketing-sales-digital-go-to-market-transformation-mobile-marketing-new-b2b-buyer.aspx • IDG Global Solutions: https://www.businesswire.com/news/home/20140630006098/en/IDG-Global-Mobile-Survey-Puts-Spotlight-Mobile • MarTechAdvisor: https://www.martechadvisor.com/articles/performance-and-attribution/b2b-marketing-trends-that-will-rule-2018/ • Statista: https://www.statista.com/topics/2495/b2b-marketing/ • Marketing Sherpa: https://www.marketingsherpa.com/ • QuickSprout: https://www.quicksprout.com/2014/06/20/how-to-generate-leads-with-social-media/ • KoMarketing: https://komarketing.com/industry-news/survey-marketers-still-challenged-prove-roi-business-objectives-3430/ • SocialMediaToday: https://www.socialmediatoday.com/social-business/30-reasons-why-video-medium-social-2017-infographic • BuzzSumo: https://buzzsumo.com/blog/most-shared-headlines-study/ • Nurture: https://www.nurturehq.com/marketing-automation/ • Forrester: https://www.forrester.com/home/ • Junto: http://junto.digital/blog/seo-stats-2017/ • Drift: https://blog.drift.com/fastest-growing-b2b-companies-report/?ref=Webbiquity.com

  10. THANK YOU Website:https://www.tradekey.com

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