Can Corporate Organisations Engage with the Enterprise Agenda?

1. Can Corporate Organisations Engage with the Enterprise Agenda? Professor Roger Mumby-Croft Warwick Business School

2. What is Corporate Entrepreneurship? • Identifying, shaping, developing, capturing, and capitalising on opportunities within an existing organisation • Turning these opportunities into successful ventures • Enhancing long-term value of an organisation to its employees, owners and society

3. What are the foundations of Corporate Entrepreneurship?

4. 1. Innovation

5. 2. Risk taking

6. 3. Creativity

7. Four types of Corporate Entrepreneurship • Corporate Venturing Starting a business within a business • Resource Re-organisation Re-arranging existing resources/capabilities • Industry Rule Breaking Changing the rules of competition • Intrapreneuring Injecting entrepreneurial behaviours among employees

8. “An intrapreneurial culture must embrace constructive failure to score big victories.” Tom Nies, CEO of Cincom

9. “It is amazing what you can accomplish if you don’t care who gets the credit.” Harry Truman

10. Be willing to break precedent! • Every organisation must have processes and rules • BUT! When we catch ourselves saying “that’s not how we do things” we should stop and reflect… • Journeys require maps and itineraries; but sometimes we need to take detours when unusual or unexpected opportunities develop

11. Innovation gets harder the larger the organisation becomes…

12. Barriers to innovation • The larger you become the harder it is for anyone to know what everyone is doing • The specialisation and separation that help University departments maintain focus also hamper communications • Internal competition magnifies the problem; it encourages groups to hoard rather than share knowledge

13. Causes of Intrapreneurship • Inertia that no one is willing to change Most organisations are governed by implicit and explicit systems which, in many cases, people are reluctant to change. Many organisations use these systems to prove they already have the “right answer” effectively dousing creativity • Hierarchy The deeper the hierarchy the harder it is to get permission for anything new. Hierarchies also create narrow career paths and myopic thinking. People lower down become dis-empowered

14. This needs to be changed to 21st Century Organisation – it is an animated build and I don’t know how RMC has done it! Get Emma to fix this. 21st Century Organisation

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28. The way forward: 4-key principles for success

29. 1. Communication

30. 2. Integration

31. 3. Sustainability 3. Sustainability

32. 4. Choice