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MKT 571 Week 1 Quiz UOP Course Tutorial

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MKT 571 Week 1 Quiz UOP Course Tutorial

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  1. MKT 571 Week 1 Quiz UOP Course Tutorial BYwww.TransWebETutors.com Copyright . All Right Reserved By www.TransWebeTutors.com

  2. 1 What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. • Secondary data • Primary data • Licensed information • Tertiary information 2 Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? • Marketing focuses on sales as the primary goal. • Marketing balances the need for data with that of creativity. • Marketing is about advertising. • Marketing is involved with price as the major factor. Find the quiz answers here MKT 571 Week 1 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  3. 3 Which of the following statements demonstrates behavioral loyalty towards a brand? • My friends agree Myfavorite Laundry detergent is the best. • Myfavorite Laundry detergent is so easy to use. • Myfavorite Laundry detergent smells good. • I always buy Myfavorite Laundry detergent when purchasing laundry detergent. 4 By 2015, projections indicate that the largest category of households will be composed of • childless married couples and empty nesters • single-parent families • married couples with children • singles living with nonrelatives Copyright . All Right Reserved By www.TransWebETutors.com

  4. 5 One of the most critical steps in the defining process of market research is • reading marketing research journals • defining the problem, the decision alternatives, and research objectives • analyzing the internal environment • developing a research plan 6 Which of the following is correct about marketing management? • It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. • It focuses mostly on monitoring the profitability of a company's products and services. • It is defined as the field that deals with planning and managing a business at the highest level of corporate organization. • It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Complete paper here MKT 571 WEEK 2 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  5. 7 In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • of stringent credit policies adopted by the Fed before the onset of recession • the consumers have a high debt-to-income ratio • of steady supply of loanable funds in the economy during recession • consumer borrowing increases during recession 8 Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on? • Views of ourselves • Views of nature • Views of others • Views of organizations Download for answers MKT 571 WEEK 3 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  6. 9 Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of? • Causal • Exploratory • Secondary • Qualitative • 10 Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings. • Focus • Diversification • Differentiation • Promotional Copyright . All Right Reserved By www.TransWebETutors.com

  7. 11 Which of the following industries is most likely to use database marketing? • A supermarket chain • A local restaurant • A physician’s office • A school system Want more details? Download now MKT 571 Week 4 Quiz • 12 Which market do customers who have purchased and are driving Audi automobiles represent? • Potential market • Available market • Target market • Penetrated market Copyright . All Right Reserved By www.TransWebETutors.com

  8. 13 When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? • Presence • Operational excellence • Value chain • Value capture • 14 The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • service • event • place • Idea • Final Exam Answers just a click away MKT 571 Week 5 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  9. 15 How does the market demand curve change (as a function of marketing expenditure) during recession? • Shifts upward • Becomes vertical • Remains unaffected • Shifts downward 16 A company's sales potential would be equal to market potential when which situations exists? • The marketing expenditure of the company is reduced to zero. • The company gets 100 percent share of the market. • Industry marketing expenditures approach infinity for a given marketing environment. • The market is nonexpandable. Click here to download Complete Answers of MKT 571 Week 6 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  10. 17 During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? • To deepen customer loyalty • To beat the competition to a sale • To avoid serious customer mistakes • To decide which customers should receive a new sales offer 18 Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • market development • integrative growth • overall cost leadership • differentiation Copyright . All Right Reserved By www.TransWebETutors.com

  11. About Author This article covers the topic for the University Of Phoenix . MKT 571 Week 1 QuizThe author is working in the field of education from last 5 years. This article covers the basic of  from UOP.MKT 571 Complete Assignment Other topics in the class are as follows: • MKT 571 Week 1 Quiz • MKT 571 Week 2 Quiz • MKT 571 Week 3 Quiz • MKT 571 Week 4 Quiz Copyright . All Right Reserved By www.TransWebETutors.com

  12. MKT 571 Week 5 Quiz • MKT 571 Week 6 Quiz • MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.transwebetutors.com Copyright . All Right Reserved By www.TransWebTutors.com

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