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MKT 571 Week 1 Quiz Assignment

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MKT 571 Week 1 Quiz Assignment

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  1. MKT 571 Week 1 Quiz Assignment By www.StudenteHelp.com Copyright. All Right Reserved By www.StudenteHelp.com

  2. 1. What data analysis type is being used here? When Sam thought about opening a foreign car repair shop in Phoenix, he researched all of the firms in the area before deciding on a location. He also analyzed their capabilities and found articles about many of them in terms of their capabilities, strengths, and weaknesses. • Secondary data • Primary data • Licensed information • Tertiary information • 2. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? • Marketing focuses on sales as the primary goal. • Marketing balances the need for data with that of creativity. • Marketing is about advertising. • Marketing is involved with price as the major factor. • 3. Which of the following statements demonstrates behavioral loyalty towards a brand? • My friends agree Myfavorite Laundry detergent is the best. • Myfavorite Laundry detergent is so easy to use. • Myfavorite Laundry detergent smells good. • I always buy Myfavorite Laundry detergent when purchasing laundry detergent • Find the quiz answers here MKT 571 Week 1 Quiz Copyright. All Right Reserved By www.StudenteHelp.com

  3. 4. By 2015, projections indicate that the largest category of households will be composed of • childless married couples and empty nesters • married couples with children • single-parent families • singles living with nonrelatives • 5. One of the most critical steps in the defining process of market research is • reading marketing research journals • defining the problem, the decision alternatives, and research objectives • analyzing the internal environment • developing a research plan • 6. Which of the following is correct about marketing management? • It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. • It focuses mostly on monitoring the profitability of a company's products and services. • It is defined as the field that deals with planning and managing a business at the highest level of corporate organization. • It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. • Quiz Answers just a click away MKT 571 Complete Quiz Copyright. All Right Reserved By www.StudenteHelp.com

  4. 7. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because • of stringent credit policies adopted by the Fed before the onset of recession • the consumers have a high debt-to-income ratio • of steady supply of loanable funds in the economy during recession • consumer borrowing increases during recession • 8. Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on? • Views of ourselves • Views of nature • Views of others • Views of organizations • 9. Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of? • Causal • Exploratory • Secondary • Qualitative • Complete Answers here MKT 571 Week 2 Quiz Copyright. All Right Reserved By www.StudenteHelp.com

  5. 10. Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings. • Focus • Diversification • Differentiation • Promotional • 11. Which of the following industries is most likely to use database marketing? • A supermarket chain • A local restaurant • A physician’s office • A school system • 12. Which market do customers who have purchased and are driving Audi automobiles represent? • Potential market • Available market • Target market • Penetrated market Copyright. All Right Reserved By www.StudenteHelp.com

  6. 13. When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? • Presence • Operational excellence • Value chain • Value capture • Download now MKT 571 Week 3 Quiz • 14. The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) • service • event • place • idea • 15. How does the market demand curve change (as a function of marketing expenditure) during recession? • Shifts upward • Becomes vertical • Remains unaffected • Shifts downward Copyright. All Right Reserved By www.StudenteHelp.com

  7. 16. A company's sales potential would be equal to market potential when which situations exists? • The marketing expenditure of the company is reduced to zero. • The company gets 100 percent share of the market. • Industry marketing expenditures approach infinity for a given marketing environment. • The market is nonexpandable. • Complete paper here MKT 571 Week 4 Quiz • 17. During the holidays, companies often provide gifts to customers. The more a client spends, the larger the gift, usually. To segment customers in this way, for what purpose is this data being mined? • To deepen customer loyalty • To beat the competition to a sale • To avoid serious customer mistakes • To decide which customers should receive a new sales offer • 18. Costco is able to keep its inventory expenditure relatively low through its management technology and cutting-edge point-of-sale inventory management technology. As a result, Costco is able to pass these savings on to consumers in the form of low prices. This strategy is best described as • market development • integrative growth • overall cost leadership • differentiation Copyright. All Right Reserved By www.StudenteHelp.com

  8. About Author This article covers the topic for the University Of Phoenix MKT 571 Week 1 Quiz. The author is working in the field of education from last 5 years. This article covers the basic of MKT 571 Week 1 Quiz Assignmentfrom UOP. Other topics in the class are as follows: MKT 571 Week 2 Quiz MKT 571 Week 3 Quiz MKT 571 Week 4 Quiz MKT 571 Week 5 Quiz MKT 571 Week 6 Quiz MKT 571 Week 6 Final Exam Want to check other classes..?? Visit: www.StudenteHelp.com Copyright. All Right Reserved By www.StudenteHelp.com

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