200 likes | 280 Views
Andrew Lewis. DIY game-based multimedia in your library Is it for you?. Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk. Andrew Lewis. Example 1 – Marketing computers to sceptical library users (2002). Library and Information Services
E N D
Andrew Lewis DIY game-based multimedia in your libraryIs it for you? Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk
Andrew Lewis Example 1 – Marketing computers to sceptical library users (2002) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk
How much use? • 200,000 in 6 years • 33,000 per year • 1000 per month • 33 per day
Andrew Lewis Example 2 – How you deliver multimedia affects user uptake (2005-7) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk
User Comments • i like the library severses ther fab and i like the library because i love the magic kitten books • The libray is very fun.I like all the activities.I adore reading so I take fiction and non-fiction.As I cycle here the thing the library needs is a bike rack • the section for teenagers could be made bigger at cookham but otherwise cookham is a very good quiet libary. The staff are always friendly! • tha it is vey nice and quite here and the staff are really nive here and that lots people get to do there homework in peace
Other comments! • dis iz s**t you beed betta games and less boffins in d library thanx and go *$&*! !$&*&$ **&! • im 12 and i think that u should get some games for people my age im discusted i mean dont get me wrong the bgames are ok but they get really boring so please just hurry up and get ur act together and think of every one else apart from little children
Delivery channels Web 10-20 comments in 2 years • Web PCs 250 comments in a year PCs
Andrew Lewis Example 3 – Using game incentives to gather user feedback (2007) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk
Subjects users say they like • sad stories like jaqueline wilson • stuff • dolfhins • Horror • scary stuff • cars • Sex • fire engines • Magic kittens • advenchur • monsters.pooo • l • romance & adventure • facts • romance & adventure • dinosars books
Andrew Lewis Example 4 – Using game data to understand user behaviour (2005-6) Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk
Big Bad World game data • username = test5 • date added = Wed May 31 20:24:47 GMT+0100 2006 • health = 100 • completed? = false • time_total = 156513 • time_found_library_sign = 66589 • time_access_first_library = 4312 • time_access_rungo_book_1 = 0 • time_access_rungo_book_2 = 0 • time_found_rungo_poster = 66552 • time_rungo_found = 0 • time_rungo_returned = 0 • rungo_exploded_total = 0 • info_found_rungo = 7,2,14,2,6,2,6,2,7,3 • info_judged_rungo = 7,reliable,2,14,reliable,2,6,unreliable,2,7,reliable,3 • RUNGO GAME NUMBER 0LOADED
Things that have worked • Using domestic equipment • Freeware and web user groups • Controlled delivery channels • Using novelty for impact • Income generation • Gathering qualitative customer data • Re-use – the curriculum model • Suck it and see, but drop if not working • Piggy backing institutional technology
Things that have not worked • Over-complex development of pilots • Changes to piggy backed technology • Reliance on one person • Not understanding the competition • Making assumptions about user behaviour or motivation
Technology • Flash • Swift 3d • Web freebies • Audacity • File convertors • Pencils • PERL • PHP/MySQL • Trial software • Digital cameras • Mini DISC • Web cams • Mobile phones • Flatbed scanners
Content creation models • Create once, use repeatedly • Create once, have a finite lifespan • Multiple self-contained episodes • Single resource developed over time
Return on investment check list • Project the resources you will commit • Ask how long you intend to continue • Have a content creation business model • Decide what success will be • Have an exit strategy
Delivery Channels and available technology • The web via your sites • Web 2.0 “destination” sites • Email • Podcasting • CCTV / monitors • Kiosks • In house computers
Is DIY Multimedia for you? • Yes, if: • you need to try out new ideas • you want control over content • you have in-house skills or kit • you plan it well
Andrew Lewis End of presentation Library and Information Services The Royal Borough of Windsor and Maidenhead andrew.lewis@rbwm.gov.uk