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Cash4 Gold. Email campaign to renew the list 4 emails & 2 landing pages. What’s New. In the header: NEW We’re a new company, not just “under new management” Under the name: 1 line explains it all Windfall Sweepstakes. SUBJECT LINE: Enter our Sweepstakes now to win a $500 Cash Windfall!.
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Cash4 Gold Email campaignto renew the list4 emails & 2 landing pages
What’s New In the header: NEW We’re a new company, not just “under new management” Under the name: 1 line explains it all Windfall Sweepstakes
SUBJECT LINE: • Enter our Sweepstakes now to win a $500 Cash Windfall! Email #1 Announce the news “Whole new company” What’s in it for me? Specials & offers More $$$ Explains Sweepstakes CTA “Pick & Click” Mini-CTA at bottom
SUBJECT LINE: • We’re waiting to hear—do you want to enter our $500 Cash Windfall Sweepstakes…or not? Email #2 Still positive & fun But a little more insistent
SUBJECT LINE: • Oops! We might be holding $387.25 of your money…. Email #3: last try Hot subject line But we explain Alt lines can be done Last chance
SUBJECT LINE: • Enter to win our $500 Cash Windfall, plus get our big news! Email #4 Announce the news “Whole new company” What’s in it for me? Specials & offers More $$$ Explains Sweepstakes CTA “Pick & Click”
Landing Page #2For Opt-Outs Say goodbye gracefully Set the hook to get ‘em back